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Finding the best shave cream is a lot like finding the perfect pair of sheets—and not just because each should be silky smooth. In both cases, you don’t actually know how much of a difference it’ll make in your life until you find the right one. Shave creams don’t just provide much-needed lubrication for razor blades, thus reducing friction and preventing irritation. They also hydrate the hair shaft, “causing it to swell and soften, which lowers the force required to cut it,” says Anetta Reszko, MD, a board-certified dermatologist based in New York City. “This results in fewer passes, less irritation, and a lower risk of razor burn and follicular inflammation.” That can be a godsend for sensitive areas like your bikini line.

Our Top Shave Creams

• Best Overall: Skintimate Fragrance Free 2-in-1 Shave Oil + Moisturizer, $9
• Best Drugstore: Gillette Foamy Sensitive Shave Foam, $3
• Best for the Bikini Area: Fur Shave Cream, $34
• Best for Dry Skin: EOS Vanilla Cashmere Shave Butter, $9

These days, they’re also chock-full of hydrating and moisturizing ingredients, like shea butter and nut oils, that can help you get a closer shave and leave you with softer skin. They also come in a variety of formats—think oils, gels, or foams—and scents, which can make the entire shaving experience more enjoyable and tailored to your preferences or skin type.

To help you find your best shave cream, we went through Allure Best of Beauty Award winners, editor recommendations, and dermatologist favorites. Ready to head into shorts-and-tank-top season with your silkiest skin yet? Read on for the standout picks.

Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

• Do I really need to use shaving cream?
• Are there areas of the body that especially benefit from shave cream?
• How can I get my best shave?
• What ingredients should someone look for in a shaving cream?
• Meet the Experts
• How we test and review products
• Our staff and testers

Best Overall: Skintimate Fragrance Free 2-in-1 Shave Oil + Moisturizer

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Skintimate

Fragrance Free 2-in-1 Shave Oil + Moisturizer

$9

Amazon

Why we love it: The best shaving solution isn’t always a cream; you just need “a lubricant to create a protective barrier between your blades and your delicate dermis, preventing cuts, nicks, irritation, and razor burn,” says Ava Shamban, MD, a board-certified dermatologist based in southern California. The star ingredients of Skintimate’s Fragrance Free 2-in-1 Shave Oil + Moisturizer are ideal for creating just that, pairing vitamin E—which is both a water-attracting humectant and water-trapping emollient—along with shea, almond, and jojoba oils. Those moisturizing ingredients help create a silky-smooth base upon which your razor can simply glide, even without the traditional soapy lather. You can apply this oil after shaving for maximum radiance, too.

Prefer an old-school gel-to-foam formula? Editors love Skintimate Skin Therapy for Sensitive Skin, which builds to a nice lather and doesn’t dry out skin.

Tester feedback from former senior news editor Nicola Dall’Asen

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“I genuinely did a double-take the first few times I used this shave oil because I could swear my leg hair was melting off—even the really stubborn stubble that's barely long enough to shave. Nothing has given me as close a shave as this. And you should take my word for it; I've got Italian body hair." —Nicola Dall’Asen, former senior news editor

More to know

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• Key ingredients: vitamin E, shea oil, aloe, almond oil, jojoba oil
• Fragrance-free: yes
• Sulfate-free: yes

Best Drugstore: Gillette Foamy Sensitive Shave Foam

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Gillette

Foamy Sensitive Shave Foam

$3

Amazon

Why we love it: Not only does Gillette’s Foamy Sensitive Shave Foam tackle coarse hair that grows on sensitive areas—think the ingrown-prone bikini area, with its plentiful contours—but it does so with a light-as-air texture that won’t clog up your razor, all while coming in at under $4 a can. (And a little bit goes a long way, upping the value factor even more.) Technically a men’s shaving cream meant for facial hair, the no-frills formula isn’t loaded with fancy skin-care ingredients, but it does the trick for reducing razor burn and skin irritation while leaving skin smooth but never tight. Plus, this classic shaving cream has a nice, clean fragrance that’s mild enough to layer under any scented body oils or lotions that you might apply post-shower.

Tester feedback from content director Sophia Panych

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“I love trying a fancy shaving cream, gel, oil, or foam. I'll try them all. But I always just come back to this classic Gillette shave gel that you can grab in the men's aisle. My husband and I share it, and it's always a buck or two cheaper than the women’s offerings. It's just one of those basic, reliable formulas. It protects your skin from nicks, keeps skin soft, and doesn't gunk up your razor. So basically, it makes an annoying task go faster and smoother (literally and figuratively). You'll always find a tube in our shower and whenever I'm travelling, I grab a travel size at the airport or train station.” —Sophia Panych, content director

More to know

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• Key ingredients: water, triethanolamine, palmic acid, stearic acid
• Fragrance-free: no
• Sulfate-free: no

Best for the Bikini Area: Fur Shave Cream

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Fur

Shave Cream

$34

Ulta Beauty

Why we love it: Among the top-line ingredients in Fur’s Shave Cream are antioxidant-rich olive oil—which, as an emollient, can help provide a buffer between your skin and the razor—and aloe, one of the best-known soothing agents around. They’re exactly what you want in a shaving product for the bikini area, where the skin is more sensitive but the hair is coarser. To strike that happy medium, this formula “cuts down on ingrown hairs and irritation while leaving the skin feeling soft and pampered,” says Peterson Pierre, MD, a board-certified dermatologist based in Thousand Oaks, California. It’s got a creamy, non-foaming consistency that won’t give you a sudsy lather, but can help you get a super-close shave, and the fresh scent is light enough for even the most sensitive noses.

Tester feedback from former senior commerce editor Sarah Felbin

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“My super-sensitive skin doesn't love it when I shave—unless I use Fur's Shave Cream. It's thick and smooth (almost fluffy) and goes on in one sheer white layer that makes it easy to see every stroke. After I rinse it off, my skin is left feeling ultra-soft, with no irritation in sight. I'll admit, I didn't see shaving cream as a necessity until I tried this one—now, I'm not sure how I'll shower without it. I just wish the tube was bigger!” —Sarah Felbin, former senior commerce editor

More to know

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• Key ingredients: olive oil, aloe
• Fragrance-free: yes
• Sulfate-free: yes

Best for Dry Skin: EOS Vanilla Cashmere Shave Butter

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EOS

Vanilla Cashmere Shave Butter

$9 $8 (11% off)

Amazon

$10

Ulta Beauty

Why we love it: At the heart of EOS’ Vanilla Cashmere Shave Butter—the sibling of the EOS Cashmere Skin Shave Oil, a past Best of Beauty Award winner—is the brand’s Cashmere Smooth Complex. It’s a blend of shea, cocoa, and argan butters, which translates to a rich, luxurious cream that creates a pillowy base, providing your skin with ample moisture while you shave, and offsetting dryness. There are also plenty of oils (specifically, avocado, macadamia, and almond) to help prime the skin for a close, comfortable shave, free of irritation. And the benefits don’t stop in the shower: The shaving soap also includes colloidal oatmeal, which can soothe inflammation immediately, according to Dr. Reszko.

More to know

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• Key ingredients: shea butter, cocoa butter, argan butter, colloidal oatmeal
• Fragrance-free: no
• Sulfate-free: yes

Best Scent: Athena Club Fluffy Shave Butter in Golden Vanilla

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Athena Club

Fluffy Shave Butter in Golden Vanilla

$7

Walmart

$11

Athena Club

Why we love it: While there are plenty of great-smelling shave creams out there, few can compete with the sophistication of Athena Club’s Fluffy Shave Butter in Golden Vanilla. The 2025 Best of Beauty Award winner has a blend of vanilla cream, cashmere, and sandalwood that would be right at home in a perfume bottle (and is, in fact, available in a hair and body mist format, as well as a body wash, lotion, and deodorant). But the benefits go beyond the fragrance-layering opportunity: The thick, creamy, non-foaming formula contains shea butter—which is great for sealing in moisture and banishing dry skin—and rosemary extract, which provides post-shave soothing for more sensitive skin types, while keeping ingrowns at bay.

Tester feedback from senior copy manager Dawn Rebecky

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"You can keep the creams, foams, and gels because Athena Club's Fluffy Shave Butter is my new go-to for getting a comfortable, nick-free shave. Even better is how soft and smooth my sensitive skin feels days later, thanks to the glycerin, shea and cocoa butters, and rosemary leaf packed into the formula. Bonus: The light coconut-and-vanilla aroma is enough to perk up your shower, but subtle enough for people who prefer those scents in small doses." —Dawn Rebecky, senior copy manager

More to know

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• Key ingredients: shea butter, rosemary extract
• Fragrance-free: no
• Sulfate-free: yes

Best Fragrance-Free: Aveeno Therapeutic Shave Gel

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Aveeno

Therapeutic Shave Gel

$6 $4 (33% off)

Amazon

$6

Walmart

Why we love it: If you have sensitive or eczema-prone skin, you might want to think twice before bringing your scent routine into your shower routine. “Fragrance is a common trigger for both irritant and allergic contact dermatitis, especially in more sensitive areas like the face, underarms, and bikini line,” says Dr. Reszko, who recommends skipping the ingredient altogether if you fall into either of those categories. Aveeno’s Therapeutic Shave Gel is formulated without fragrance, but does feature the brand’s signature oat along with a host of hydrators and barrier boosters. For instance, it “has hydrating glycerin for a smooth shave,” notes Peter Bittar, MD, a board-certified dermatologist based in Miami. “In addition, its vitamin E and vitamin B5 can help comfort skin and support a healthy skin barrier.”

Tester feedback from former associate manager of audience development Melanie Curry

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“I never know how my body will react to products (thank you, contact dermatitis), so I'm hesitant to try anything new. But I picked up this shave gel for its “sensitive-skin” branding, and I'm so glad I did. It’s so foamy and thick that my razor glides easily without any nicks or irritation, leaving me with a baby-smooth shave. The formula also has vitamin E and aloe, so your skin isn’t thirsty for hydration. You’ll still need a post-shave oil, of course, but stripping is no more after shaving with this bb.” —Melanie Curry, former associate manager of audience development

More to know

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• Key ingredients: oat, vitamin E, vitamin B5
• Fragrance-free: yes
• Sulfate-free: yes

Best for Sensitive Skin: Vanicream Shave Cream

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Vanicream

Shave Cream

$13 $10 (23% off)

Amazon

Why we love it: The only thing dermatologists might agree on more than daily sunscreen use is Vanicream being a go-to brand for those with sensitive skin. The Vanicream Shave Cream is no exception. “It avoids common irritants and focuses on barrier protection, making it a very reliable choice for reactive patients,” says Dr. Reszko. That can mostly be chalked up to what isn’t on the ingredients list: The formula is “hypoallergenic, fragrance-free, and dye-free,” says Dr. Shamban. “It is also paraben- and lanolin-free, making it gentle enough for even the most sensitive or reactive skin.”

More to know

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• Key ingredients: stearic acid, glycerin
• Fragrance-free: yes
• Sulfate-free: yes

Best for Travel: Hanni Shave Pillow

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Hanni

Shave Pillow

$26

Amazon

Why we love it: Heading to the gym or a hotel? Skip the can and reach for Hanni’s Shave Pillow instead. It’s a smooth, handheld balm stick that can help you achieve a water-free shave in or out of the shower. It achieves this through glycerin—which, according to Dr. Shamban, provides both glide and moisture retention—as well as antioxidant-rich cactus water and adaptogenic mushrooms. And it really is water-free: Once you’ve finished shaving, just rub the remaining product into your skin to reap the antioxidant and soothing benefits.

More to know

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• Key ingredients: cactus water, adaptogenic mushrooms, glycerin
• Fragrance-free: no
• Sulfate-free: yes

Frequently Asked Questions

Do I really need to use shaving cream?

Short answer: Yes. Longer answer: Wet shaving with some form of lubrication—be it a traditional shaving cream, oil, or butter—is important for your skin health. “Shaving on dry skin increases transepidermal water loss and creates microtears in the stratum corneum layer,” explains Dr. Reszko. “A proper shaving cream provides a lubricating interface, therefore reducing friction and sheer stress from the blade.” This is all to say: Unless you’re in a pinch, you should use one every time you whip out a razor.

Are there areas of the body that especially benefit from shave cream?

Wherever the hair is coarse and/or the skin is thin, it’s especially important to use shave cream. This includes the neck and beard, underarms, and genital area; essentially, any “very sensitive areas where you don't want a lot of friction,” explains Dr. Brian Hibler, MD, a New York City-based board-certified dermatologist with Schweiger Dermatology. “These are all areas where hair tends to be coarser, or the skin is more prone to irritation, so you want as much cushion and glide as possible.” Not doing so could lead to some unpleasant side effects: Since these areas are also more prone to post-inflammatory hyperpigmentation, “minimizing trauma during shaving is key,” says Dr. Reszko.

People with curly body hair will also want to make sure they’ve used proper lubrication before pulling out the razor, says Dr. Shamban, due to the increased risk of ingrown hairs.

How can I get my best shave?

• It’s best to shave during or before a shower, not after, and warm water is ideal. “Heat and water increase hair shaft hydration and elasticity, allowing for a smoother cut,” Dr. Reszko explains.
• Let your shaving product sit on the skin for about thirty seconds before you start to lather up and shave; Dr. Reszko says this will help soften the hair.
• Reszko and Hibler both recommend shaving with the grain (so, in the direction of growth) and not against it, especially if you’re prone to ingrown hairs and breakouts. You also want to make sure you’re using light pressure and not bearing down too hard on the skin with your razor—which is especially important if you’re using a safety razor.
• You want to apply a full layer of product, but not too much; Shamban recommends about a quarter to half an inch of thickness. “As long as your skin is not ‘visible’ and no areas are left uncovered, you should be fine,” she adds.

What ingredients should someone look for in a shaving cream?

“The best ingredients in shaving cream enhance gliding and supporting barrier function,” says Dr. Reszko. This includes emollients—think squalane, shea butter, coconut oil, and jojoba oil—as well as glycerin and hyaluronic acid for hydration. Barrier-boosters like ceramides and panthenol are also great (Dr. Shamban especially likes the latter for sensitive skin).

Soothing ingredients should also be top of mind; these include aloe vera, allantoin, or colloidal oatmeal. These ingredients are especially important for people with sensitive skin and those who are prone to follicular inflammation, says Dr. Reszko.

Meet the experts

• Anetta Reszko, MD, a board-certified dermatologist based in New York City
• Brian Hibler, MD, a board-certified dermatologist with Schweiger Dermatology in New York City.
• Ava Shamban, MD, a board-certified dermatologist based in California.
• Peterson Pierre, MD, a board-certified dermatologist based in Thousand Oaks, California
• Peter Bittar, MD, a board-certified dermatologist based in Miami

How we test and review products

Before reviewing any makeup, we ask questions about a number of factors: What ingredients are in it? Does the brand offer a wide shade range inclusive of consumers with all skin tones and undertones? Is it safe for readers who have sensitive skin or wear contact lenses? Is it on the affordable side or more of a splurge? Is its packaging consciously designed or needlessly wasteful?

For our review of the best shave creams, we enlisted the help of multiple editors, writers, contributors, and professional makeup artists to review the products. This ensures our testing base spans different skin tones, genders, and dermatological conditions. We considered each product’s performance across four primary categories: wear, longevity, color variety, and ease of use. For more on what's involved in our reporting, check out our complete reviews process and methodology page.

Our staff and testers

A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we’ve solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it’s never been tested on curls? We’re proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

Courtesy of @ashhearts.nails @overglowedit, @nailartbyqueenieSave StorySave this storySave StorySave this story

Summer is filled with opportunities for cute nailfies (aka nail selfies). Tropical vacations, beachside reading, and pool hangs all present aesthetic backdrops to show off your latest set. And if you haven’t mapped out your summer manicure lineup yet, top nail artists have predictions for the season’s top trends to spark inspiration: Experts say this summer’s nail trends will lean heavily into designs that evoke movement and texture. The demand for more dynamic nail art is prompting artists to dust off their blooming gel kits for the first time in nearly three years.

“People are interested in designs with soft, abstract effects, shifting color, and a more fluid look,” says Maryna Slynko, a nail artist and founder of Slynko Beauty Bloom Studio in Leawood, Kansas, who says blooming gel is one of the easiest ways to achieve these high-demand looks.

For those who don’t remember the blooming gel boom of 2023, here’s a refresher: The look is created with “a special polish that allows colors to diffuse and blend beautifully on the nail’s surface,” says Svitlana Motyl, a nail artist and cofounder of Art Me Nails Studio in Chicago. “It creates artistic designs with very little effort,” she says.

This summer, the trend is back with a few refinements. According to Spate, the beauty trend forecasting platform, searches for “blooming gel nails” across Google, TikTok, and Instagram have grown by 39.2% in the last year. This time around, the technique is being paired with more modern, sophisticated designs. Nail artists are using blooming gel to mimic textures found in nature, especially those associated with summertime. It’s less “lava lamp” and more realistic, tropical flowers and detailed butterfly wings.

Earlier versions of the trend had a brighter, more maximalist tone. “A few years ago, [blooming gel] was mostly used for very literal and recognizable effects, like tortoiseshell, snake print, high-contrast marble, tie-dye, abstract flowers, and bold aura nails,” says Olha Shtanhei, a nail artist in Charlotte, North Carolina. “The looks were beautiful, but they often felt very loud, trend-driven, and more focused on the effect itself rather than the design.”

In 2026, you’ll find more minimal designs instead of the vibrant color combinations that dominated a few years ago. “Compared to 2023, blooming gel designs have become softer and more controlled,” says Slynko.

Courtesy of @ashearts.nails

Shtanhei says the palette for blooming gel nails has evolved as well and reflects the nail polish colors experts predict will be popular this summer. In 2023, the look was often associated with highly saturated hues, neon shades, and strong contrasts. “Now,” she says, “I see more muted, earthy tones, translucent jellies, milky bases, soft browns, dusty pastels, sheer pinks, smoky blues, and metallic inks.”

Vibrant colors aren’t completely out of the picture (it’s still summer, after all!), but the placement is more intentional. Instead of neon dots scattered all over, we’re seeing fuchsia petals with faded edges blooming off the corner of the nail and French croc-print tips in electric chrome shades—still eye-catching, but not overwhelming. “I’m using it more as a subtle accent rather than the main focus of the entire manicure,” adds Slynko.

Courtesy of @plasterbeauty

All of the nail artists we spoke to noted that the technique and blooming gel formulas haven’t changed much, nor are there any new tools involved. “Dotting tools and fan brushes are still my go-to tools for blooming gel designs,” says Natalia Mercedes, a nail artist in New York City. Dotting tools help create controlled patterns like florals, animal prints, and abstract shapes, while fan brushes are perfect for creating softer, blended effects and movement within the design.

The update lies mainly in how the polish is being used. Artists are working with thinner layers, combining blooming gel with trendy finishes like chrome and cat-eye, and “paying more attention to the placement of the design on the nail rather than the blooming effect,” says Slynko.

Ahead, discover 11 fresh, blooming gel nail ideas that add a modern, layered, and dimensional element to summer’s most popular designs.

Blooming gel nail designs for summer 2026

Blooming gel butterfly nailsCourtesy of @paintedbylozCourtesy of @nails_by_3llieCourtesy of @nailartbyqueenieCourtesy of @ameliasnailroomBlooming gel floral nailsCourtesy of @_thejadeaestheticCourtesy of @ashearts.nailsCourtesy of @glamnailsbykaylaBlooming gel croc-print nailsCourtesy of @overgloweditCourtesy of @nails_by_3llieCourtesy of @lucys.geminailsCourtesy of @plasterbeauty

Photo: Faye BrowneSave StorySave this storySave StorySave this story

Summer may not officially start for another few weeks, but we all know the summer vibes really begin in late May—early June at the latest. And there's no better proof of that than the way people's appearances start to subtly shift: more open-toed shoes, more breezy attire, beachier waves, and a heavier hand with the bronzer. And this summer, it seems one of the most prevalent ways to celebrate the season is with bold, pool-blue eye makeup, as recently and gorgeously demonstrated by Florence Pugh.

Hairstylist Faye Browne and makeup artist Lauren Buckley posted a collaborative Instagram carousel giving fans a behind-the-scenes look at how they dolled up Pugh for Harris Reed's Ibiza birthday party. Browne gave her waves some summery, salty texture with Hair by Sam McKnight Sundaze Sea Spray by Sam McKnight and topped it off with a vibrant, turquoise Pucci scarf worn as a headband.

Photo: Faye Browne

That scarf seems to have served as the color inspiration for how Buckley approached the acclaimed actor's eye makeup. After applying a matte, neutral base from the Makeup by Mario Master Mattes Eyeshadow Palette all over her lids and the tragically discontinued MAC Reflects in Transparent Teal in the inner corners, she applied a substantial swipe of Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick in Baby Blue Matte.

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Sephora Collection

Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick

$15

Sephora

And the look feels especially Ibiza-esque thanks to her bronzed skin. That warmth comes from Charlotte Tilbury Airbrush Matte Bronzer, a blurring powder formula that comes in four shades.

Photo: Faye Browne

The Gloss Angeles podcast called it: Blue eye makeup is having such a moment right now, and makeup artist Ash K. Holm's recent Ocean Eyes tutorial is even more evidence. She used a similar matte blue shade, Danessa Myricks Colorfix in Oasis, all over her lid, followed by a shimmery inner corner.

Clearly, this is a thing. Even if you won't find yourself poolside any time soon, that doesn't mean you can't channel that tropical, chlorinated blue through your makeup. It'll signal to everyone who sees you that you are definitely already in the summer mindset.

More makeup news:

• Marc Jacobs Beauty Isn't Back
• Why TikTok Can’t Stop Fighting About “Transitional Blush”
• E.L.F. Cosmetics Is Lowering Prices After Tariff-Induced Increases

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“I’m just going to cut the rest of it off.” These words looped through Susan Wiley’s mind as she sat in the salon chair, working up the courage to finally part ways with her relaxed hair. The 60-year-old had permed her hair every six weeks for 30 years before realizing that chemically straightening her hair had become a time-consuming and self-imposed obligation. “I was so exasperated with having to go to a salon and spend my whole Saturday waiting on hairstylists that were running late,” she says.

As Wiley entered menopause and experienced the hot flashes, hair-thinning, and other physical symptoms that come with it, her straightening treatment—once, a moment for pampering—became an exhausting chore.

Susan Wiley in 2025, wearing her natural hair.

Courtesy of Susan Wiley

Like Wiley, many Black women in their 50s and beyond reach the same breaking point and choose to ditch their relaxer. Brendnetta Ashley, a hairstylist in San Francisco, has recently noticed this shift as her more mature clients have started going through menopause. With the hair changes that often come with it, “they didn’t want to put any extra stress on their hair, like getting a relaxer or using harsh chemicals,” says Ashley.

Facing the physical realities of aging, these women are going natural in response to what their hair is already going through, and it requires unlearning decades of messaging about what is acceptable for Black hair.

Robin Richards’s big chop was more spontaneous when, at 55, she “just got up from the kitchen table and went upstairs and chopped it.” Richards was tired of scheduling hair appointments every few weeks, ultimately letting go of the ritual when she learned of reports linking chemicals commonly found in relaxers to cancer. She’s been natural for four years now.

While many millennial and Gen Z Black women embraced their natural texture during the YouTube-driven natural hair movement of the early 2010s, older Black women were often left out of the cultural conversation. The faces of the movement, from the models fronting natural hair campaigns to the content creators filming washday tutorials, were overwhelmingly young—women like Chizi Duru, now 30; Whitney White, now 40; and Shaneice Crystal, 31.

Richards vaguely remembers seeing messages on social media around 2016 about Black women embracing their natural hair. “I was pleased that wearing our natural hair was more accepted,” she says, but she wasn’t heavily involved in or influenced by the discourse.

As the Black community is on the verge of another natural hair movement, older women are finally entering that conversation and sharing their experiences. We spoke to four Black women over 50—Wiley, Richards, Avvi Forcer, and Marie Randall—who went natural later in life. For these women, parting with the comfort and familiarity of straight hair required more than a social trend. It would take a deeply personal desire to return to their most authentic selves.

Why are more Black women over 50 going natural now?

For many Black women, going natural wasn’t simply a matter of trying a new style. It required unlearning decades of messaging that framed straight hair as more professional, manageable, and ultimately more acceptable. All four women we spoke to said they had considered going natural earlier in life, but the limited product options, a lack of education around caring for natural hair, and the social pressures tied to straightened styles often kept them from making the transition sooner.

For Wiley’s generation, straight hair wasn’t simply about aesthetics; it was often tied to social survival. Raised during the early years of integration following the Civil Rights Movement, many older Black women learned to view straightened hair as a way to navigate predominantly white schools, workplaces, and social spaces more safely. “For women my age who grew up back in the ’80s, our hair was not celebrated at all; everybody had a relaxer back then,” says Wiley, who was raised in a predominantly white neighborhood in Maryland. “My hair didn't look like my friends’ hair. So all of those things painted this negative picture that I carried all the way into adulthood,” Wiley says.

Many millennial and Gen Z women—including myself—explored going natural in college as part of the common self-discovery that comes with leaving home. This was during the beauty boom on YouTube during the 2010s, where there was a rise in service-driven beauty tutorials on the platform. Many of us saw washdays as an opportunity for pampering and experimentation with the different hair products and styles that our favorite YouTube creators were touting.

Black women in Gen X, however, had a different experience. Wiley recalls that during her high school and college years, Black women didn’t have nearly as many styling options as they do now, and there weren’t tutorials to guide them through the process (YouTube launched in 2005 when these women were in their 40s). Braids, silk presses, and similar styles weren’t “really a thing.” Your hair was either relaxed or worn in its natural texture—and the latter wasn’t very common. Richards, who began relaxing her hair when she was 13-years-old, echoes this: “It was easier for it to be relaxed; that way, it could just be washed and put in a ponytail,” she says.

Wiley with relaxed hair in 2012.

Courtesy of Susan Wiley

When these women graduated from college, the pull to conform to Eurocentric standards didn’t subside—if anything, it intensified. They faced pressure that influenced not only how they styled their hair but also how they presented themselves in the workforce. “Being in corporate America, you always just wanted to stay mainstream,” says Richards, who works in the medical field. “You didn't want to bring any attention to your hair or to the fact that it was different.” This was before the CROWN Act (legislation designed to prohibit workplace discrimination based on hair texture) was enacted, so women of Richards’s generation really felt that wearing their natural hair at work wasn’t an option.

Wiley faced a similar dynamic in her career. “You get so used to this idea of code-switching and trying to present yourself in a way that is acceptable to other people,” she says, noting that relaxers became such a part of her identity that the idea of wearing natural coils to work felt intimidating.

The pressure to conform didn’t always come from outside the Black community, though. As the saying goes: “It be your own people.” Forcer experienced this firsthand 13 years ago. She was 43 and wearing her natural hair at a family member’s wedding. “Everyone had relaxed hair,” she says, adding that she felt uncomfortable because her hair made her feel like she wasn't “dressed up” enough.

Two years later, she got an invitation to attend another wedding with the same family members. This time, she chose to relax her hair before the festivities. “I always loved the natural look, but I wasn't as grounded in myself, so I gave in and got a relaxer,” she adds.

A few years after getting a relaxer, scalp dermatitis drove Forcer to go natural again. This time, she had more confidence—and the look stuck. She’s now 56 and has not used a relaxer since.

Like Richards, Randall, 59, went natural at 55. Her decision to do so, though, was part of a much larger emotional reset. Randall got her first perm at seven years old and consistently relaxed her hair for nearly five decades. After losing her mother in 2021, Randall took time away from work to focus on her mental and physical health. Cutting off her relaxed hair was a part of that reset. “I did the big chop myself, before I went into a salon,” she says. “The next day, I looked in the mirror, and I had all these beautiful curls—really short, but really beautiful.”

Marie Randall after her big chop in 2021.

Courtesy of Marie Randall

Before her big chop, Randall had already scaled back her relaxer touch-ups to twice a year instead of every few months. As a result, she began noticing more of her natural texture peeking through at the roots than ever before, which made her realize she didn’t actually know what her natural hair looked like.

Having started on relaxers as children and teenagers, the women we spoke to spent decades disconnected from their natural texture. Eventually, curiosity became reason enough to meet that version of themselves again. Wiley, Forcer, Randall, and Richards also found that age came with less regard for what other people thought about them. “As I was approaching menopause and all these physical changes, I got really tired of performing for people. I just decided to present myself as who I naturally am,” says Wiley.

Richards relates to this desire to be unapologetic in her later years. “I used to always tell my son, 'When I turn 60, I'm going to chop all my hair off, and I'm going to color it blonde and buy me a convertible,'” she says. “Because when you get older, you don't have to fit in. You're more accepting of how you look and how you feel, versus when you're younger, trying to stay with the trends and have long, beautiful hair.”

How do menopause and aging affect relaxed hair?

Hair damage from relaxers isn’t exclusive to people in their 50s and older. However, the negative effects of chemical straighteners can become more pronounced with age. “As women get into menopause, something called miniaturization happens,” says Yolanda Lenzy, MD, a board-certified dermatologist in Massachusetts. “It’s when the hair follicle gets smaller.” She explains that it occurs due to the large drop in estrogen and progesterone that happens during menopause. The result is sparser hair. Add relaxers into the mix, and your hair can appear even thinner. “Relaxers break disulfide bonds in the hair, causing curls to become straight, but when you’re already experiencing thinning, perming your hair is going to lead to decreased hair density,” Dr. Lenzy says. “So even though you have the same amount of hair, perming it can make it look less full as opposed to if you had it natural.”

Richards recalls experiencing exactly what Dr. Lenzy described: thinning hair caused by a combination of the natural miniaturization process and her continued perm appointments. Wiley, too, found that as she aged, her hair changed. It became drier and more brittle, and suddenly the relaxer that she’d gotten for years without issue no longer felt compatible with her hair. “I did not have this beautiful, long, flowing, relaxed hair. My hair was very, very short, and it was broken and damaged.” Eventually, she had to ask herself, Why am I doing this?

Dr. Lenzy explains that hair density isn’t the only thing that can change. “I’ve definitely seen textural changes that come with aging and menopause,” she says. “If you had very coarse hair in your younger years that’s now becoming fine and looser in texture, you could run into some issues if you continue to relax your hair.” Dr. Lenzy adds that the main risk of continuing to relax natural hair that’s becoming finer and looser in texture is also loss of density.

For her patients who are dealing with thinning and hair loss caused by menopause, Dr. Lenzy prescribes minoxidil either in a topical form or as a prescription tablet. And for those who want a more natural alternative, “pumpkin seed extract has been found to help lengthen the growth phase of the hair cycle,” she says.

Caring for natural hair after giving up relaxers

When you’ve gone for decades disconnected from your natural hair, there can be a learning curve in figuring out how to care for your curls and coils. Randall and Richards opted for a big chop upfront, while Wiley and Forcer chose to transition, partially because they were nervous about having to suddenly care for a texture they were unfamiliar with.

“I kept my relaxed ends for about as long as I could,” says Wiley, whose journey to natural hair took about a year. “I remember the day I cut off my relaxer and just had natural hair. I felt this feeling of freedom. I didn't really realize it, but having a relaxer kind of made me feel trapped, and I think that was because I felt it was like an obligation, like I had to do it.” No longer being completely bound to a relaxer, these four women began navigating the fun, at times frustrating, terrain of natural hair care.

Wiley often wears her hair in a stretched state, combing through her gray coils with a blow-dryer before doing a braid-out. “My hair is something that I'm still learning how to work with and how to do the things that are going to make it look its best,” she says, adding that going natural has even helped her embrace her grays.

Wiley in 2026, wearing her natural hair.

Courtesy of Susan Wiley

Richards still prefers to wear her hair straight and gets a silk press every two weeks, though her natural pressed hair is fuller and healthier than when it was relaxed; plus, she loves being able to wear it curly whenever she wants.

Courtesy of Robin Richards

One of the most surprising things about going natural for these women has been the ease of caring for their hair. There’s a common sentiment in the Black community that textured hair (especially type 4 hair) is hard to manage. This misconception is part of the reason these women held on to their relaxers for so long. But Randall has found that washday is not as time-consuming as she thought, and is actually enjoyable. Now, she makes it a self-care day, picking a Saturday or Sunday to wash her hair, deep conditioning while she does chores, then styling it in twists or braids. “It feels more rewarding,” she says.

Regardless of age, Dr. Lenzy tells all her patients with natural curls and coils to wash their hair once a week. Going two weeks without a wash is acceptable, but ideally no longer than that. Ashley gives her clients the same guidance. “I recommend using a hydrating shampoo and conditioner, considering deep conditioning [weekly], especially if the hair is on the drier side, and using a water-based moisturizer versus a lot of oils on the scalp,” says Dr. Lenzy, who adds that products heavy in oils and occlusives “can create a breeding ground for dandruff or seborrheic dermatitis by feeding the yeast that naturally lives on the scalp.”

Going natural for Gen Z and millennial Black women usually looks like a lot of DIY (with the help of YouTube and TikTok ‘experts’), but for Gen X, the salon is still their main source of hair-care knowledge—and even community. “Many of my mature ladies actually need the assistance. So that's where we [stylists] come into play by offering these maintenance services,” says Ashley. “I like to do a lot of two-strand twists on them. That way, they can wear that style for maybe a week. Ashley teaches her clients how to undo the twists so they can wear a twist-out for an additional week. “This way, they're getting two weeks of wear out of the style versus having to frequently do their hair, which can be more strain on them,” she adds.

No matter your age, embracing your natural hair as a Black woman can be an emotional and transformative experience—one that goes far beyond aesthetics. For women who have spent decades wearing relaxers, that shift can make them feel especially vulnerable. But for those ready to take the leap, Forcer, Randall, Wiley, and Richards say the decision can also be freeing: an opportunity to prioritize health, rediscover themselves, or simply move through the world more authentically. As Richards says, “You have no idea what lies under there. Your hair is beautiful.”

Courtesy of Entière DermatologySave StorySave this storySave StorySave this story

My jaw ate my chin.

At least, that’s what it looked like to me. Every time I looked in the mirror from the side, all I could see was the general lack of structure along my jawline to my chin. “You have a mildly recessed chin,” says Melissa Kanchanapoomi Levin, MD, a board-certified dermatologist in New York City. I’ve been a patient of Dr. Levin’s for roughly eight years. She knows my face up close and personal and can attest to the fact that my jaw did not, in fact, eat my chin. Still, my lack of chin had made me feel self-conscious for a long time.

There’s nothing “wrong” with my chin. It’s a chin! It does its chin job. But I wanted more balanced facial features without undergoing a permanent procedure, such as an implant. I wasn’t looking to dramatically change my chin, but over the years, Dr. Levin and I had talked about the option of filler to give it more structure, and the idea stuck with me.

In this story:

• What is chin filler?
• Making the decision to get chin filler
• Prepping for filler
• The injection process
• Post-injection guidelines
• Overall thoughts

What is chin filler?

“Filler generally refers to any substance that can help lift or angle tissue; it’s most commonly composed of hyaluronic acid,” says Dhaval G. Bhanusali, MD, a board-certified dermatologist in New York City. “Fillers tend to be good options for those who have volume deficits.” With chin filler, specifically, “we look to see if there is an imbalance, with chin protrusion appearing disproportionate with the rest of the face,” he explains. Colloquially speaking, you might call this a “weak chin.”

Determining what type of filler a “weak chin” would need is a little more nuanced because not all fillers are created equal. What works for the lips or other parts of the face may not work for the chin and vice versa. That's why dermal fillers are categorized by their stiffness, a.k.a. their G-prime level. “When we are looking at the chin, generally, we use a pretty firm, high G-prime filler, and that's because it helps mimic the bone,” Dr. Levin explains. “Something that's going to give a lift.”

There are a number of high G-prime filler options on the market—Allergan's Juvéderm Volux and Juvéderm Voluma XC (both are best used for structuring the chin and jawline), Merz Aesthetics' Radiesse (best for smoothing deep wrinkles and adding volume to the lower face), and Galderma's Restylane Lyft (best for adding volume to the cheeks and midface)—but deciding what is right for your face is a decision between the provider and patient. For my face, Dr. Levin determined Volux would be best. (More on that later.)

Making the decision to get chin filler

Rewind to two years ago, during an ordinary neurotoxin appointment, when, on a whim, I asked Dr. Levin for filler. She obliged.

As scary as this may sound, “on a whim” is typically how I describe my decision-making process, especially when it comes to in-office procedures. This has also applied to neurotoxin treatments, radio-frequency microneedling, and lasers. As a beauty editor, I’m a little less fearful of treatments because of the reporting and extensive research I’ve done over the span of my career. Still, I have to admit, suddenly deciding to get facial filler after years of insecurity felt a bit radical.

Beauty director Sarah Kinonen before and then immediately after filler and neurotoxin injections in 2024.

Courtesy of Dr. Melissa Kanchanapoomi Levin

But as I said, Dr. Levin knows me and my face very well, and from her perspective, this decision, although it was unexpected, made sense anatomically. And because I was an ideal candidate for filler, she immediately approved.

“You have great skin: thick, healthy, robust skin,” she says. “You don't have any underlying skin laxity. You really fit the profile of what makes for a good candidate.” That’s also because I was 33 at the time. People in their early 20s are less likely to be appropriate candidates for filler because facial features change as we age. (As we get older, volume and bone loss occur, as well as general sagging.) Plus, I don’t smoke, and I do have realistic expectations when it comes to results.

“Patients should have an understanding of what fillers can and cannot achieve,” says Dr. Levin. “They can enhance, but they don't offer the same type of dramatic results that surgical interventions can. The role of filler is more subtle, natural-looking improvements rather than dramatic changes, [though] they may feel dramatic to you.”

Prepping for filler

After it was decided I would get filler right then and there during my 2024 appointment, Dr. Levin and her team started to prep. This included cleaning the injection sites (chin and jawline), slathering on a hefty amount of numbing cream, walking me through the procedure, and, most importantly, ensuring I knew the possible side effects of facial filler.

Common side effects include bruising, swelling, and potential allergic reactions. “With any cosmetic procedure, there are always risks,” says Dr. Bhanusali. “Even in the most experienced hands, there is always a risk of occlusion (injecting filler into a vessel), which can lead to compromised tissue, blindness, and other issues.” That’s why it’s important to always see a board-certified dermatologist or plastic surgeon for these types of in-office procedures.

Dr. Levin also needed to confirm that I didn’t have any alcohol in my system (no problem—I don’t drink); hadn’t gotten a dental procedure in the last two weeks or have one scheduled (this can weaken the immune system); and that I hadn’t taken aspirin or ibuprofen within the last day or two (this can cause bruising).

The injection process

As I was waiting for the numbing cream to kick in (I couldn't feel anything from the bottom lip down), Dr. Levin decided which filler I’d be getting. Here’s the thing about filler: It’s not a one-size-fits-all treatment. There are many (and I mean many) different types of injectable hyaluronic acid on the market, and the kind I got during my procedure was right for my face and body. It’s important to note that what is right for me may not be right for everyone; that decision should be made by the patient and dermatologist together.

There are different types of filler available for use on the chin, says Dr. Levin, but for my 2024 appointment, she chose Juvéderm’s Volux, which is FDA-approved for jawline enhancement. “Volux is a filler that we use more for structural enhancement,” she says. “We inject it onto the bone to help with that anatomical recession of your chin.” Volux made the most sense in my case because she would be building out my chin and jawline—and this filler is FDA-approved to do just that.

Kinonen before and then immediately after filler and neurotoxin injections in 2024.

Courtesy of Dr. Melissa Kanchanapoomi Levin

Because you can’t just inject one area of the face to create anatomical symmetry, especially in my case, Dr. Levin also used another filler, Juvéderm Vollure, to give me “some periorial support” in the area right above my chin but below my lips. With Vollure, she used a cannula, a blunt-ended tube, to do the injection. This was “to minimize the risk of [the filler] moving [around after it is injected/while it is injected], but also to help minimize the risk of filler getting into arteries and veins,” Dr. Levin explains, “so we can be a bit more safe in an area that has more arteries and more vessels.”

She adds, “There is no perfect way to inject. There's no recipe that says, ‘This is exactly how you do it.’ It's more like cooking intuitively.”

And to cook up my results, Dr. Levin used “two syringes of Volux and half a syringe of Vollure” on my chin and jawline. I should note that the cost of filler varies and typically depends on what type is used, how many syringes are needed, where in the country you’re getting treatment, and who is doing the injecting. In my case, the procedure would likely range from $800 to a few thousand dollars, but because I would be writing about my experience, the treatment was performed gratis.

After the filler was injected, Dr. Levin sculpted it into place. Imagine crafting a figurine out of clay—she was literally molding the hyaluronic acid injected under my skin into a shape and position that best suited my facial anatomy. This was the most interesting and hands-on aspect of the entire procedure to me, but it’s not always necessary, according to Dr. Levin.

Once injected, she sculpted the filler into place, literally molding the hyaluronic acid that was under my skin, like crafting a figurine out of clay.

“There are certain places where sculpting helps with achieving the desired outcome when we're using fillers. Every face is unique, and fillers are obviously placed strategically and sculpted to complement the patient's natural contour,” she points out. “For me, sculpting helps fine-tune the placement, and it also ensures that the filler integrates well with the surrounding tissue to enhance the facial structure. I will sculpt typically on the chin, maybe a little bit on the jawline, for a sharper angle or a softer transition, depending on what I'm trying to achieve.”

This may sound painful, but because I was numb from the bottom lip down, all I felt was pressure. The actual injections didn’t hurt, and the pottery work didn’t either. What did hurt, though, was my chin, about an hour post-procedure—but more on that in a minute.

Post-injection guidelines

As someone who had never gotten any kind of facial filler before, I wasn’t sure what to expect post-injection. And when Dr. Levin said, “We don't want you to eat a ton of salty foods because it can increase the risk of swelling,” I audibly gulped. I certainly wasn’t expecting that directive, and it couldn’t have come at a more inopportune time: The next morning, I would be hopping in a rental car for a six-hour road trip during which fast food would be the only thing on the menu. Spoiler: I did end up eating McDonald’s hashbrowns despite my doctor’s advice. (I’m sorry, Dr. Levin, I couldn’t resist!)

Diet aside, I was also told to take it easy on the workouts for the next couple of days. Again, this wasn’t ideal: I was in the midst of training for a marathon! Dr. Levin did mention that a jog here and there wouldn't hurt—“It’s not going to mess up or move the filler,” she explained, but I wasn’t about to chance losing my fancy new chin just to log a few lakeside miles.

Kinonen immediately before and immediately after filler and neurotoxin injections in 2024.

Courtesy of Dr. Melissa Kanchanapoomi Levin

Plus, my face (well, the lower half) was really tender. Dr. Levin said it would feel like “someone punched me in the chin,” and she wasn’t wrong. It also felt like my face had just been injected with a foreign object….Hmm, weird. I tried my best not to touch the area (or let my dog accidentally touch it—she’s a jumper) and slept on my back for the next two weeks. (The joke’s on me because, apparently, my preferred side-sleeping position would have been just fine after the first 24 hours.)

“Sleeping on your face is fine,” Dr. Levin reassured me when I went back for my two-week checkup. “But filler migration is 100% real. For a long time, the aesthetic industry treated migration like a myth or a rare complication. That's not true. We have ultrasound MRIs of the face that have conclusively proven that dermal fillers can, and they do, move away from your original injection site." Migration can occur for a number of reasons, such as overfilling, using the wrong type of filler, or being treated by an unskilled injector (which is why it's so important to see a board-certified dermatologist or plastic surgeon).

When this happens, there is a fix. “The good thing is that migrated filler is made up of hyaluronic acid,” Dr. Levin says. "If we see filler migration, we use hyaluronidase, which is an enzyme that basically dissolves the product.” Luckily, I didn't have movement after either of my appointments, but it is still a real fear of mine, hence the sleeping on my back.

Bruising and swelling typically go down after five to seven days, and that was definitely true for me. It took a full week for the faded bruising to clear, but during that time, no one seemed to notice my blue and purple spots and lack of concealer to cover it up. As I said, I didn’t want to touch the area, so I went sans makeup for as long as I could during the healing process.

Overall thoughts

Two weeks after my first appointment

After my initial two-week checkup, when Dr. Levin inspected her work (and complimented me to no end), I couldn’t be happier with the results. The outcome is subtle but noticeably beneficial to my overall facial balance, at least as I see it. “You have incredibly beautiful bone structure in your mid-face,” says Dr. Levin. “You have a beautiful jawline. Your enhancement is actually quite mild.”

Mild or not, the procedure has changed my life (not to sound dramatic). It changed my outlook on filler as a whole and gave me a big ol' boost of confidence. I have a chin! I have a jawline! And I can see both in photos—from every angle!—for the first time. It’s a beautiful feeling.

Even more beautiful? The fact that I don’t need to get a re-up every few months. “Filler can last between 8 and 12 months, and sometimes longer, depending on the patient,” says Dr. Bhanusali. “So start slow and remember, you can always add more; it’s a marathon, not a sprint.” As someone who has run a marathon, I get it.

Kinonen before and then two weeks after filler and neurotoxin injections in 2026.

Courtesy of Entière DermatologyTwo years after my first appointment

It's now been two years since my first marathon and initial filler appointment, and while I've halted my racing career, my filler journey is just getting started. The filler has been slowly dissolving over the last 24 months, so I was due for a refill.

For my first appointment, Dr. Levin used almost two syringes of Volux, but for my second round this year, she pivoted to Voluma, a high-G-prime filler, and used only one syringe. “You still had a bit of support there, so I felt like we didn't need to use something so hardy,” she explains. “This year, I actually did even more jawline support (last time, we did it at the angle of the jaw all the way, like in front of your ear), but this time, I did the entire angle of the jawline. We actually filled the dips behind the jowl—we call it a post-jowl sulcus, so that you can straighten a wavy jawline.”

She did this with the use of a cannula, which I'm not a big fan of. Sure, it doesn't pinch like a needle would, but it does feel…weird. Imagine a long, thin tube under your skin, pumping in filler—it's an odd sensation (more pressure, less pain) that doesn't bring me much joy. “We made a little entry site behind your jowl, so that we can thread the filler in the subcutaneous plane," she says. “It's like a smooth ribbon of filler.”

And just like my first filler experience, Dr. Levin also built up the area around my mouth (filling in my marionette lines) with Juvéderm Vollure to give a bit more support to my chin. “It's a lot softer and is very flexible, so I like it for areas that need a lot of mobility,” she says, adding that Vollure can last up to 18 months.

Kinonen, two weeks after her filler appointment in early 2026.

Courtesy of subject

The results—a chin that falls directly under my mouth (as opposed to its previously receding position) and a sharper jawline with structure—speak for themselves. I have a chin and a jawline. And both are (temporarily) anatomically pronounced. Because of that last bit, I've been asking myself, Is this something I want to continue to do for the rest of my life? And dermatologically speaking, can I?

“Yes, long story short, you can definitely continue getting dermal fillers, but is it going to be exactly the same every time? No,” says Dr. Levin. “The aging needs of when you're 60 are going to be really different when you're 35.” She says doing the same thing for every appointment can eventually look overfilled or distorted. “Sometimes you can't just keep on mimicking and giving high G-prime filler in the same way,” she adds.

For now, though, I'm only 35, and I've got a few more decent filler appointments up my sleeve. Based on the results of my first two sessions, I will absolutely continue down the filler road. So, see you back here in two years for my next update?

Courtesy of brandSave StorySave this storySave StorySave this story

So far, 2026 has been a year of long-awaited comebacks. Hillary Duff hits the stage after 18 years; Ariana Grande after seven. Fans waited five years for Euphoria season three to air on HBO and two decades for The Devil Wears Prada 2 to arrive in theaters this month. And for makeup lovers, it has felt like ages waiting for the return of Marc Jacobs Beauty, the fashion designer’s beloved makeup brand that shuttered unexpectedly in 2021.

News broke of the reboot last year, but it’s been a slow crawl to launch day. I’m not sure about you, but for us beauty editors, the press rollout has felt like 84 years of blind items, occasional red-carpet and runway spottings, and teasers of teasers of teasers.

They say patience is a virtue, and with Marc Jacobs Beauty finally arriving at Sephora on June 1, (and today on MarcJacobs.com), I'm feeling particularly virtuous—and eager to dig into how these products look, feel, and perform. For many beauty editors at Allure, we remember the initial launch fondly, some of us holding onto our Highliners and bottles of Dew Drops despite being fully aware of how expiration dates work.

Now, it’s important to note that Coty, the brand’s parent company, has been very adamant that this new Marc Jacobs Beauty has nothing to do with the original. As Allure contributor Marci Robin noted last week, the press release “would have you believe that the Marc Jacobs Beauty you're about to meet is the first installment.” That being said, at the launch event in New York City, Jacobs admitted that “we looked at, obviously, what Marc Jacobs Beauty was before” when rethinking this new iteration.

For those of us who coveted the brand in the 2010s, part of our excitement for the launch is powered by nostalgia—in my case, for the gel liner and the Omega Bronzer—and we couldn’t help but feel curious about how they compare. So, in the name of beauty journalism, I asked my fellow Allure editors, regular contributors, and makeup artists who were fans of the OG Marc Jacobs Beauty—all who still own original items—to try the new range and share their thoughts. But first, a little more about the collection in general.

Is the New Marc Jacobs Beauty the Same as the Original?

No. And I should reiterate that Coty—the same company that creates Marc Jacobs fragrances—is promoting this as an entirely new line, completely separate from the original (which was owned by LVMH's Kendo). “This is not a reissue of the original line; everything has been reimagined: the formulas, the textures, the performance,” a representative of the brand specified via email. And while the product names have a similar cheekiness to them (Gagged, Heart & Fast, Money Shot, to name a few), you won't see reformulations of the old formulas. The packaging also looks completely different.

One similarity? A heavy focus on eye makeup, which seems to come directly from Jacobs' personal preferences. When Allure interviewed him about the first Marc Jacobs Beauty launch in 2013, he told us, “I’ve always been very drawn to the eyes,” and it seems that still holds. “It's the eyes for me,” he told preview guests earlier this month. “I think it's the place where there's the most opportunity for experimentation, for expression. It's what I look at first when I see someone. So, I think the eyes just have all that possibility.”

What Products Are in the New Marc Jacobs Beauty Collection?

The initial June 1 drop introduces seven products, including the Flashes Mascara, available in black, brown, and blue; Drawn This Way Eyeliner, a waterproof gel formula that's as creamy as a kajal and comes in 21 colors and four finishes: matte, metallic, and “magical” (the latter includes glitter and duochromes); Born Star Eyeshadow, 14 individual powder shadows also broken up into matte, metallic, and magical textures; Joystick Blush Stick, multiuse balms for lips and cheeks that come in 10 shades; Legally Bronze Bronzer, a buildable powder bronzer in nine shades that range from fair to deep; Money Shot Highlighter Gel, which comes in just one hue with pink and blue reflects; and finally, the Heart On Lipstick, a hybrid lipstick balm in 15 neutral, pink, red, purple, and “trendy” hues, like electric purple and Barbie pink.

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Marc Jacobs Beauty

Flashes Mascara

$29

Sephora

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Save to wishlistSave to wishlist

Marc Jacobs Beauty

Born Star Eyeshadow

$29

Sephora

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Marc Jacobs Beauty

Joystick Blush Stick

$35

Sephora

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Marc Jacobs Beauty

Legally Bronze Bronzer

$42

Sephora

Save to wishlistSave to wishlist

Marc Jacobs Beauty

Money Shot Highlighter Gel

$29

Sephora

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Marc Jacobs Beauty

Heart On Lipstick

$34

Sephora

Why Did the Marc Jacobs Beauty Packaging Change?

At the press preview, Jacobs explained that back in 2013, he felt strongly that the packaging should be black. “I did feel that it should be simple,” he explained, noting that it seemed more in line with how he felt sophisticated beauty brands were packaged at the time.

For Marc Jacobs Beauty 2.0, the aesthetic couldn't be further from simple. “I remember the conversations being, ‘We want to do something that’s more disruptive and different,'” he said. Presented with loads of options (including penis-shaped lipstick tubes), Jacobs went home and started sketching ideas. He landed on three shapes: stars, to represent the eyes; daisies, the innocence of which reminded him of skin; and hearts, which look like lips. Eventually, he came up with the idea of giving the shapes a party balloon-like quality, adding an element of fun and playfulness that the designer wanted to convey.

How Do the New Marc Jacobs Beauty Products Compare to the Originals?

This is where I got help from my fellow MJ Beauty fans, including Allure editors, contributors, and professional makeup artists. It's hard to offer a true comparison because many of the products we own from the original line have either dried up or gone in the trash after Marie Kondo-esque clean-outs. (I recently tossed the most perfect red-brown metallic Omega Gel-Powder Eyeshadow during a type-A cleaning rage.) In any case, we did our best.

Keep scrolling to see how Allure editors tested Marc Jacobs Beauty.

Legally Bronze Pressed Powder Bronzer ($42)Tester: Content director Sophia Panych

Sophie with the new Legally Bronzer Pressed Powder Bronzer.

Courtesy of subject

Sophie applying the new Legally Bronzer Pressed Powder Bronzer.

Courtesy of subject

How I loved the original Omega Bronzer. It's been a long time since I've used or seen one in real life, but I remember the texture being silky smooth and super blendable. Upon first glance, the new Legally Bronze Bronzer is nothing like the original. For one, the size. The Omega Bronzer compact was comically large (makeup artist Dick Page once joked to me that it was big enough to bronze a horse), but the idea was that you could also use it over your body (which, I'll admit, I never did). Second, is the smell. The original powder had a tropical, coconutty scent that you'd get a whiff of with every swipe. The Legally Bronze Bronzer is a normal size and has no discernible smell.

The Omega Bronzer was top tier in 2014, but probably wouldn't hold up in 2026, most notably because it came only in one shade (boo). Legally Bronze Bronzer comes in nine (I'm Light Medium Plus), and in general, I'm really impressed by the formula. I prefer cream bronzers these days, but Legally Bronze buffs on just as seamlessly. Blending with a fluffy brush—I use the Smith 118 Powder Brush—takes little to no effort.

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Marc Jacobs Beauty

Legally Bronze Bronzer

$42

Sephora

Drawn This Way Eyeliner ($26)Tester: Acting features director Kara McGrath

Kara wearing the new Drawn This Way Eyeliner in You Up?

Courtesy of subject

Kara wearing the new Drawn This Way Eyeliner in You Up?

Courtesy of subject

Sadly, the original MJB liners in my makeup archive have long dried up, but this new formula definitely lives up to my memory of them. They are so creamy and pigmented, I actually gasped when I tried them for the first time. If you want to use the liner for a smoky look, you'll have to smudge it out quickly because the pigment sets almost immediately—and then stays set. I applied You Up? at 3 p.m. on a Friday, then went to dinner and dancing after. When I got home around 11 p.m., my base makeup had totally melted off, but the liner was almost perfectly intact.

Kara wearing the new Drawn This Way Eyeliner in You Wish.

Courtesy of subject

Kara applying the new Drawn This Way Eyeliner in You Wish.

Courtesy of subjectTester: Makeup artist Cass Raimundi

Marc Jacobs Beauty was a powerhouse from the beginning! Their original lineup was unlike any other "fashion" brand I had experienced at the time, where beautiful skin was at the center, and the colors and textures of the shadows, liners, and glosses felt sleek and sexy. The new lineup feels like a more playful, bold, and youthful story. It's so exciting to see an array of colorful eye shadows and eyeliners, especially since the OG MJB liners were my absolute favorite ever! Despite their differences, both the original and current launches inspire you to play up your natural beauty with an unexpected twist.

Cass wearing the new Drawn This Way Long-Wear Waterproof Gel Eyeliner and Born Star Cream-to-Powder Eyeshadow.

Courtesy of subject

Cass wearing the new Drawn This Way Long-Wear Waterproof Gel Eyeliner and Born Star Cream-to-Powder Eyeshadow.

Courtesy of subject

I put Drawn This Way Long-Wear Waterproof Gel Eyeliner and Born Star Cream-to-Powder Eyeshadow to the ultimate test. There is no better feeling than creating a high-impact look with minimal effort; the liner and eye shadow do just that! I was already infatuated with the stellar new packaging, but the quality did not disappoint with the intense color, buttery glide, and flawless blendability. I've missed my Marc Jacobs Beauty eyeliner for years, and I'm happy to say… She is new, improved, and ready to play! I can't wait to try the rest of the lineup and experiment with all of the beautiful colors and textures.

Save to wishlistSave to wishlist

Save to wishlistSave to wishlist

Marc Jacobs Beauty

Born Star Eyeshadow

$29

Sephora

Born Star Eye Shadow ($29)Tester: Acting features director Kara McGrath

Kara holding the new Bold Star Eye Shadow in Mood Swing.

Courtesy of subject

Kara wearing the new Bold Star Eye Shadow in Mood Swing.

Courtesy of subject

While I'm completely in love with the new MJB eyeliners, I wasn't quite as smitten with the eye shadows, beyond the very cute packaging. The new ones feel similar to the old versions: They're very silky and soft to the touch. This could have been specific to the shade I tested—Mood Swing, a very pretty blue-purple duochrome—but I found the formula to be quite messy, and without enough payoff or staying power to make the cleanup worth it. I'd definitely recommend applying with just your fingers; the formula glided on a bit better when I went that route.

Kara applying the Born Star Eye Shadow in Mood Swing.

Courtesy of subject

It's also not an office-to-dinner option: I first applied the shadow around 1:30 p.m., and by the time I finished work at 6:30, the shadow seemed to have slid from my eyelids to my temples and cheeks.

Tester: Makeup artist Cass Raimundi

Cass creating a look with some of her favorite products from the original Marc Jacobs Beauty collection.

Courtesy of subject

Cass creating a look using the new Drawn This Way Eyeliner in No Cap and Born Star Cream-to-Powder Eyeshadow in Zero Chill.

Courtesy of subject

After 12 hours on an 84-degree day with no eye shadow primer, I can truly say this liner-and-shadow combo is long-wearing and waterproof! Initially, I applied using only my fingers, and was impressed by how easily I was able to blend. There's about a minute of playtime before it fully sets. I have quite greasy lids, and after 12 hours, I still had no creasing, even through the sweat and heat! These will definitely be going into my personal beauty rotation and professional makeup kit.

Joystick Blush Stick ($35)Tester: Contributing writer Sable Yong

Sable wearing the Flesh & Fantasy Airblush.

Courtesy of subject

Sable applying the Flesh & Fantasy Airblush.

Courtesy of subject

I’ve had the Flesh & Fantasy Airblush since… 2017? Maybe earlier. I think these came out around the time the draping trend was coming back, so I’d see people applying them dramatically, all the way up the temples. I love how the powder has a gradient of pigment and highlight shades that, when mixed together, give me a diffused finish—semi-matte but with a luster. The overall effect is quite soft and, as the name implies, airy. It’s very pigmented, a little goes a long way, and it stays on my face all day.

Sable wearing the new Joystick Blush in Self-Centered.

Courtesy of subject

Sable wearing both blushes—one on each cheek.

Courtesy of subject

The new Joystick Blush (shade Self-Centered) is a totally different format—a cream cheek-and-lip formula. It packs on pigment and has a nice tack to it, sinking into my skin in a way that looks almost like a stain. This is a really easy color to blend and build (I hate when cream blushes feel greasy and kind of smear around in streaks). It’s a much more user-friendly formula than other options, in my opinion, but for staunch powder blush loyalists, probably not a suitable replacement. I have dry/dehydrated skin, so this doesn’t look quite as vibrant by the end of the day on me, but it’s still there. (The cute packaging might make up for it, though.)

Save to wishlistSave to wishlist

Marc Jacobs Beauty

Joystick Blush Stick

$35

Sephora

Heart On Lipstick ($34)Tester: Contributing editor Marci Robin

Marci wearing the old Le Marc Lip Crème in Infamous.

Courtesy of subject

Marci wearing the new Heart On Lipstick in Love Muscle.

Courtesy of subject

I held on to a mini of Le Marc Lip Crème in the shade Infamous, a warm pink, for nearly a decade. I never used it because, first of all, I’m not a pink-lipstick kinda gal; secondly, I wanted it as a souvenir of the time—as if I knew the first version of Marc Jacobs Beauty wasn’t meant to last. Now that I’ve finally tried it along with the second coming’s Heart On lipstick, I can confidently say that I won’t be using the old one again. Maybe it didn’t age well (despite my storing it meticulously), but the classic, creamy formula is nowhere near as pleasant to apply and wear as Heart On.

Marci wearing the new Heart On Lipstick in On Red.

Marci applying the new Heart On Lipstick in On Red.

Courtesy of subject

I tried Love Muscle—perhaps my least favorite lipstick name ever—and On Red, and both knocked my socks off. The formula feels like a balm, but still delivers intense color. It may not be as opaque as its predecessor, but it’s still pigmented as all get-out. Love Muscle is the closest thing I’ve ever gotten to a YLBB shade, and On Red is the perfect cool red without the dreaded pink-leaning tones. They last as long as you don’t eat, drink, or kiss; but I implore you, please don’t avoid any of the above for its benefit, as you’ll get the good fortune of the reapplication experience, which is truly a pleasure.

Save to wishlistSave to wishlist

Marc Jacobs Beauty

Heart On Lipstick

$34

Sephora

Shop the new Marc Jacobs Beauty collection at MarcJacobs.com starting today and on Sephora.com on June 1.

Getty ImagesSave StorySave this storySave StorySave this story

On the occasion of Marilyn Monroe’s 100th birthday, Allure revisits a story journalist and author Rebecca Mead wrote for our August 2012 issue to commemorate the 50th anniversary of the star's death. In the piece, Mead examines Monroe's legacy, and how her disarming beauty still holds the power to seduce today.

In March 1955, Life magazine featured a familiar figure on its cover: an actress with a cap of platinum-blonde curls, her deep-set eyes accentuated with bat-wing eyeliner and high-arched brows, her pink lips parted in a smile that revealed a row of perfect white teeth. It was the look of Marilyn Monroe, who at the time was riding the wave of her comic, bombshell popularity. Less than two years earlier she'd appeared in Gentlemen Prefer Blondes singing “Diamonds Are a Girl's Best Friend,” and within a few months she would be seen again, in another fluttering moment of exposure, having her white dress blown above her knees in The Seven Year Itch.

But the young woman on that 1955 magazine cover was not Marilyn Monroe. She was Sheree North, a 22-year-old former burlesque dancer (and former brunette) whose chance had come: Monroe's studio, Twentieth Century-Fox, had hired North as an alternative to Monroe, casting her in a movie called How to Be Very, Very Popular, in which she played a striptease dancer who witnesses a murder—a role written for, and rejected by, Monroe, who aspired to more serious dramatic work. When, a few months after the Life cover, North appeared as a mystery guest on the TV show What's My Line? and was asked by a blindfolded Bennett Cerf if she had ever been mentioned in the same sentence as Monroe, she replied with some chagrin, “I think that all of us have.”

North's opportunity came and went: After a couple of years she was eclipsed by somewhat more durable Marilyn substitutes, including Jayne Mansfield and Mamie Van Doren. But if North was the first actress who was obliged to mold herself in the remarkable shape of Marilyn, her example has been followed by countless others since.

Madonna channeling Marilyn at the Academy Awards in 1991.

Getty Images

Lady Gaga evokes the starlet at the 2016 Golden Globes.

Getty Images

For many actresses, channeling Monroe, who died 50 years ago at 36 of an overdose of barbiturates, is virtually a rite of passage. Nicole Kidman impersonated Monroe for Australian Harper's Bazaar; Scarlett Johansson did her for a Dolce & Gabbana ad; Lindsay Lohan, an avowed Monroe obsessive who bought a West Hollywood apartment the star once lived in, reenacted for New York magazine the actress's famed nude shoot with Bert Stern, in which Monroe posed behind colored chiffon and bit a pearl necklace. For makeup artist Kevyn Aucoin, Lisa Marie Presley shed her resemblance to one American icon—her father, Elvis—to incarnate, uncannily, that other lost legend. Monroe's likeness is so recognizable that it has been refracted through pop-cultural iterations many times over: Guess model Anna Nicole Smith presented herself as a coarser version of Monroe, while subsequent models for the same brand impersonated Smith impersonating Monroe. Most famously, Madonna took the trappings of Marilyn's look and put them to her own uses: As Gloria Steinem observed in the mid-1980s, “She has imitated Marilyn Monroe's hair, style, and clothes, but subtracted her vulnerability.” And Monroe's blonde legacy is so unmistakable that Lady Gaga's platinum pose recalls Monroe because of its evocation of Madonna.

Why does Monroe endure? She wasn't Hollywood's first voluptuous, fair-haired beauty. She wasn't even Hollywood's first voluptuous, fair-haired beauty who died at a tragically young age: That would be Jean Harlow, for whom the term “blonde bombshell” was coined in 1933, and who died four years later at the age of 26, from kidney failure. But Monroe is the one whose beauty is so instantly recognizable that it can be indicated merely by a handful of components: blonde bouffant hair; sleepy, half-shut eyes; slightly parted lips on the verge of a welcoming smile. Andy Warhol's Marilyn silk-screen prints, which he made in the immediate aftermath of her death and which were reproduced from a publicity photo from the 1953 thriller Niagara, reduced her image to those very components, highlighted in vivid Pop Art color. Monroe's beauty belongs to a common language of American pop culture—a fact that was evident even as early as 1955. As Sheree North observed in Life magazine, “Marilyn's an institution, like Coca-Cola.”

Monroe's own debut on the cover of Life happened in 1952. In what now seems a striking choice of phrase, the magazine characterized the young actress—who had already appeared in small roles in All About Eve and The Asphalt Jungle and was about to be seen in her first starring role, in Don't Bother to Knock—as a “sturdy blonde.” If sturdiness is not the first characteristic that leaps to mind when considering Monroe, whose legend is bound up with her frailness and vulnerability, it's easy to understand why it could have seemed an apposite description back then. Monroe's vital statistics were reported to be about 36-22-35: She was full and fleshy where it mattered, in the breasts and the hips, and narrow and nipped in at the waist. She had, with only the slightest help from the corset-and bra-building industries, a figure that looks to contemporary eyes as if it were generated by digital trickery.

Getty Images

Even if her curves exceeded the standards of beauty that have prevailed in the fashion industry in recent decades (“I'd kill myself if I was as fat as Marilyn,” Elizabeth Hurley once said), her body shape has an enduring appeal. In 2004, a Polish anthropologist named Grazyna Jasieńska published findings indicating that women with hourglass figures may have higher levels of the hormones that facilitate conception and pregnancy—evidence that there is a possible biological explanation for Monroe's sex-goddess appeal.

After her first, silent screen test, which was done in 1946 when she was 20, “every frame of the test radiated sex,” according to cinematographer Leon Shamroy, quoted in The Secret Life of Marilyn Monroe (Grand Central Publishing), a biography by J. Randy Taraborrelli. Whether or not she is, as she has sometimes been described, “the world's most photographed woman” (in the digital age, there are probably teenagers with more pictures on Facebook than were ever taken of Monroe), it seems likely that she was the woman most photographed lying down. Even in her first Life shoot, she is seen lounging on a chaise, and so many photographers portrayed her in horizontal languor—including a shot for the first issue of Playboy, in 1953—that it sometimes seems as if she rarely got onto her size-7 feet.

“Women couldn't take her seriously enough to be indignant: She was funny…in a way that made people feel protective.”

Billy Wilder, who directed her in The Seven Year Itch and Some Like It Hot, remarked upon the “luminosity” of Monroe's face. She seemed literally incandescent: her skin was covered with a fair, downy peach fuzz that reflected the light and amplified her glow before the camera. When the studio wanted to wax it off, she wouldn't allow it. Her natural radiance was helped along by surgical interventions. An overbite, which accentuated her pout, was corrected, and a bump on her nose was reduced early in her career.

There was also the aid offered by cosmetics, often applied by her longtime makeup artist, Allan Snyder. For her final movie, The Misfits—during the filming of which she was drinking to excess and abusing prescription drugs—Snyder started working on her while she was still lying in bed in the mornings, because of how long it took her to get up. At the time of her death, her makeup case contained pots of Erno Laszlo creams, as well as a green Leichner of London eye shadow, two Elizabeth Arden Eye Stopper pencil liners, and false lashes made by Glorene of Hollywood. It was auctioned at Christie's in 1999, along with other personal effects, with a pre-auction estimated price of $1,000 to $1,500. The case and its contents sold to Ripley's Believe It or Not! for more than a quarter of a million dollars.

A teenage Marilyn Monroe at the beach.

Sunset Boulevard/Getty Images

Early photographs of Monroe, taken when she was an 18-year-old munitions-factory worker, show her with long brunette curls that were only transformed into what became her signature platinum after she signed with a modeling agency. She turned to Pearl Porterfield, a colorist who had been responsible for Jean Harlow's locks and who used old-fashioned peroxide to achieve the desired result. Monroe would rely upon several hairdressers over the decades, including Kenneth Battelle, who prepared her for her appearance at the birthday gala for President Kennedy. (Battelle also did Jacqueline Kennedy's hair.) Blonde hair—like a high, breathy voice, which Marilyn demonstrated in her presidential serenade—is associated with youth and innocence. Her womanliness was augmented by a childlike cuteness that rendered her unthreatening to other women at the same time that she was irresistibly appealing to men. As Pauline Kael, the film critic, said of her, “Women couldn't take her seriously enough to be indignant: She was funny and impulsive in a way that made people feel protective.”

As an actual child, rather than an onscreen reimagining of one, Monroe had not found protection from those who were most obliged to provide it. Born in Los Angeles in 1926 to a mother who was mentally unstable and ill-equipped to care for her, Monroe—or Norma Jeane Mortensen, as she was then called—spent most of her childhood in a series of foster homes. Later, she said she'd been sexually abused. She was married at 16, to the son of a neighbor, and was divorced for the first time at 19. The hardships of her upbringing are thought to have contributed to her onscreen power: Her beauty was animated by a neediness that commanded attention. In his memoir, Timebends (Penguin), playwright Arthur Miller said of Marilyn, his wife of four and a half years, that she was “the saddest girl I've ever known.”

A publicity still from “Gentleman Prefer Blondes.”

Getty Images

The sadness of Monroe's life predominates: The images from the Bert Stern nude shoot, which might have been a kittenish footnote in a longer career, now have the status of a tragic valediction, having been shot six weeks before her death. It is a curious function of celebrity culture that Monroe is now better known for the still images of her than she is for any of the movies she appeared in. She's instantly recognizable to generations who have never even seen Gentlemen Prefer Blondes or Some Like It Hot.

As such, she presents a stilled image of impending tragedy; her dynamism and her kinetic energy are lost—as is the much-lampooned sway of her hips. (“There's a broad with her future behind her,” the actress Constance Bennett reputedly remarked.) The literary critic Diana Trilling wrote in an essay published not long after Monroe's death that to see her in a photo, rather than in a moving image, was to see her diminished, “since no still picture could quite catch her electric quality.” It was that motion and aliveness that powered Marilyn Monroe's beauty—and that helps explain why, although it has been stilled for 50 years, her beauty retains the power to move us today.

Collage: Paula Balondo; Source images: Courtesy of brands and editorsSave StorySave this storySave StorySave this story

Whether you’re in the mood for a razor-sharp cat eye, a barely-there flick, or something bold and graphic, the best liquid eyeliners get the job done with ease. Unlike pencil or gel liners, liquid eyeliner delivers a level of precision and intensity that's hard to replicate with the former. A felt or brush tip allows you to draw cleaner, sharper lines, from subtle lash-line definition to a dramatic wing. Liquid formulas also tend to be more transfer-resistant and longer-wearing, meaning your look stays intact through heat, humidity, and accidental eye-rubbing.

While liquid liner has a reputation for being more unforgiving and trickier to master, with a bit of practice, the latest formulas and applicators are more user-friendly than ever—offering smooth glide, intense pigment, and impressive staying power.

• Best Overall: Stila Stay All Day Liquid Eye Liner, $24
• Best for Beginners: Fenty Beauty Flyliner Longwear Liquid Eyeliner, $24
• Best Matte: Pat McGrath Labs Perma Precision Liquid Eyeliner, $36
• Best Smudgeproof: Chanel Le Liner de Chanel Liquid Eyeliner, $42
• Best Color Options: Nyx Professional Makeup Epic Ink Waterproof Liquid Eyeliner, $10

Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

• What’s the best technique for beginners to apply a liquid liner?
• What's the trick to getting a perfectly even line on both eyes?
• Why should you use a liquid liner over a pencil? What’s the benefit of one versus the other?
• Meet the experts
• How we test and review products
• Our staff and testers

Ahead, we’ve rounded up the very best, editor- and makeup artist-loved liquid eyeliners for precise lines, bold color, and all-day wear. Whether you're a liquid liner loyalist or just learning the ropes, there's something here for you.

Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

• What’s the best technique for beginners to apply a liquid liner?
• What's the trick to getting a perfectly even line on both eyes?
• Why should you use a liquid liner over a pencil? What’s the benefit of one versus the other?
• Meet the experts
• How we test and review products
• Our staff and testers

Best Overall: Stila Stay All Day Liquid Eye Liner

Save to wishlistSave to wishlist

Stila

Stay All Day Waterproof Liquid Eye Liner

$24

Amazon

$24

Nordstrom

$24

Dermstore

Allure contributing commerce editor Deanna Pai applying the Stila Stay All Day Waterproof Liquid Eye Liner

Deanna Pai

Why we love it: As a Best of Beauty Award Winner across various years (yes, it’s just that good!), Stila’s Stay All Day Waterproof Liquid Eye Liner has never left our makeup routines. The ultra-precise felt tip makes it easy to create everything from barely there lines to bold, dramatic wings. The formula dries quickly, sets to a satin finish, and genuinely holds up: no smudging and no mid-afternoon fading. It’s available in two classic shades, black and brown. Ardajah Jones, a makeup artist based in Waldorf, Maryland, counts it among her most-reached-for liners. Her go-to trick: "Taking a Q-tip with a little bit of eye cream on it and clean up the wing to get the most precise, sharp line."

Pai before applying the Stila Stay All Day Waterproof Liquid Eye Liner

Deanna Pai

Pai after applying the Stila Stay All Day Waterproof Liquid Eye Liner

Deanna Pai

Tester feedback from contributing commerce editor Deanna Pai

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“Nothing makes me feel more put-together than a swipe of this liquid liner. I like that the applicator pen is firm at the base and more flexible at the tip, which I find gives me the most control when I'm applying it. Best of all, once it's on, it's ON. I usually struggle with liquid formulas smearing or smudging during the day, and this is the one pen that doesn't do it—even in the dead of summer.” —Deanna Pai, contributing commerce editor

More to know

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• Shades: 2
• Finish: satin
• Waterproof: yes
• Brush or felt tip: felt

Best for Beginners: Fenty Beauty Flyliner Longwear Liquid Eyeliner

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Fenty Beauty

Flyliner Longwear Liquid Eyeliner

$24

Ulta Beauty

Allure contributor Jailynn Taylor applying the Fenty Beauty Flyliner Longwear Liquid Eyeliner

Jailynn Taylor

Why we love it: There’s something about a deep, black, inky liner like Fenty Beauty’s Flyliner Longwear Liquid Eyeliner that is so satisfying to look at and to catch a glimpse of every time you see your reflection. The hyper-saturated, water-resistant formula delivers a satin finish (in black or brown) that locks down and stays put until you remove it. The flex tip is one of its most highlighted features: Press lightly for a precise, delicate line along the lash base, or lean into it for a bolder, graphic look. The pen-like body makes it easier to grip and control, which matters when you're trying to keep things steady.

Zak Taylor, a makeup artist based in Indianapolis, has consistently leaned on this long-lasting formula: "I've never had it dry out on me early, which can be a common issue with liquid liners." He also notes that "the classic black shade is incredibly rich and dramatic, while the warm brown option pairs beautifully with softer or more natural makeup looks." Jones keeps it in regular rotation, too, and even recommends it for those starting out with liquid liners. "I apply it on myself, and it lasts all day long without smudging or wearing off."

Taylor before applying the Fenty Beauty Flyliner Longwear Liquid Eyeliner

Jailynn Taylor

Taylor after applying the Fenty Beauty Flyliner Longwear Liquid Eyeliner

Jailynn Taylor

Tester feedback from contributor Jailynn Taylor

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“I still remember my conversion from pencil to liquid liner during the peak wing era of 2016, and even today, I'll still swipe on a razor-sharp wing to this day. I've since upgraded my liquid liner and now reach for Fenty Beauty's Flyliner Longwear Liquid Eyeliner. The color is an undeniable deep black, and the felt pen tip is sharp enough to give you that clean drag that makes achieving the perfect pointed wing effortless. It dries down quickly, which is a must for me to prevent transferring to my upper lid. My favorite attribute, though, is that it stays all day despite my terrible habit of touching my eyes.” —Jailynn Taylor, contributor

More to know

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• Shades: 2
• Finish: satin
  Waterproof: no, but water-resistant
• Brush or felt tip: felt

Best Matte: Pat McGrath Labs Perma Precision Liquid Eyeliner

Save to wishlistSave to wishlist

Pat McGrath Labs

Perma Precision Liquid Eyeliner

$36

Nordstrom

$36

Sephora

$36

Ulta Beauty

Allure content director Sophie Panych applying the Pat McGrath Labs Perma Precision Liquid Eyeliner

Sophie Panych

Why we love it: Matte liners make pigment appear richer, and edges look more defined, which is why the Pat McGrath Labs Perma Precision Liquid Eyeliner stands out. Its velvety, true-matte finish delivers an intensely saturated black that reads crisp and graphic against the skin. This waterproof formula is built to last all day without smudging, transferring, feathering, or fading, even in heat and humidity. The flexible tip is a soft, skinny applicator that gives you more control over line weight, letting you go from a precise tightline to a bolder stroke within the same application. The ink is fast-drying, and once it’s on, it’s on—so tread carefully and confidently.

Panych before applying the Pat McGrath Labs Perma Precision Liquid Eyeliner

Sophie Panych

Panych after applying the Pat McGrath Labs Perma Precision Liquid Eyeliner

Sophie Panych

Tester feedback from content director Sophie Panych

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“The Pat McGrath Labs liquid liner is an elite product, and what would you expect from a makeup artist who made dramatic eye looks a signature of her career? But the amazing thing about this liner is that, yes, you can use it to create runway-style cat eyes and major artistic flares, but the tapered, fine tip also lets you draw delicate wings and subtle doe-eyes à la Marilyn Monroe. As a former dancer, I’ve used a lot of liquid liner for the stage, and the reason this is one of the best out there is that the felt tip is stiff enough that it lets you create crisp lines (especially helpful if you are over 35 and your eyelid skin is getting looser), but not so stiff that it pokes you in the eye. It’s also incredibly pigmented—both the Xtreme Black and Xtreme Coffee (which I'm wearing in these photos)—and stays that way for hours (and through a sweaty performance, too).” —Sophie Panych, content director

More to know

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• Shades: 2
• Finish: matte
• Waterproof: yes
• Brush or felt tip: felt

Best Multichrome: Stila Stay All Day Chroma-Flash Liquid Eyeliner

Save to wishlistSave to wishlist

Stila

Stay All Day Chroma-Flash Liquid Eyeliner

$27

Amazon

$27

Nordstrom

$27

Ulta Beauty

Allure commerce editor Sarah Han applying the Stila Stay All Day Chroma-Flash Liquid Eyeliner in Unicorn

Sarah Han

Why we love it: Black liner will always have its place, but if you want something more eye-catching (literally), Stila’s color-shifting Stay All Day Chroma-Flash Liquid Eyeliners take your look to new dimensions. Rather than laying down a single-tone line, this formula is much more dynamic. The Unicorn shade, for example, drifts between fuchsia, bronze, and green depending on the light, giving you a prismatic effect. The formula is long-wearing and resistant to smudging and fading, so all that color actually sticks around, and the precision applicator makes it manageable enough to get a clean line. It’s lightweight on the lid despite how bold it reads, which helps with all-day comfort.

Han before applying the Stila Stay All Day Chroma-Flash Liquid Eyeliner in Unicorn

Sarah Han

Han after applying the Stila Stay All Day Chroma-Flash Liquid Eyeliner in Unicorn

Sarah Han

Tester feedback from commerce editor Sarah Han

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“I adore colorful eyeliners but usually stick to gels since they're more forgiving. I also consider inkwell/dip liners the most difficult to master, but with a little practice, Stila's Stay All Day Chroma-Flash isn't all that bad, especially since the brush is so thin and precise. I mean, for the gorgeous, color-shifting finish, it's worth a bit of struggle. It's just so pretty! I'm impressed that there are not just two, but three colors you can visibly see as you turn your head. I simply must try all five shades!” —Sarah Han, commerce editor

More to know

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• Shades: 5
• Finish: metallic
• Brush or felt tip: felt

Best Smudgeproof Liner: Chanel Le Liner de Chanel Liquid Eyeliner

Save to wishlistSave to wishlist

Chanel

Le Liner de Chanel Liquid Eyeliner

$42

Chanel

$42

Nordstrom

$42

Ulta Beauty

Allure commerce market editor Sarah Hoffmann applying the Chanel Le Liner de Chanel Liquid Eyeliner

Sarah Hoffmann

Why we love it: The secret to Chanel’s Le Liner’s staying power is a latex-like formula that essentially seals itself to the skin the moment it dries. The flexible felt-tip brush doesn’t tug or pull on the delicate lid, allowing for a clean, continuous stroke in a single pass. Tilt the brush on its side for a thicker, more graphic look, or use just the tip for a precise lash-line definition. The three available shades include a deep black, a rich, ultra-brown, and a bordeaux-toned rouge noir.

Hoffmann before applying the Chanel Le Liner de Chanel Liquid Eyeliner

Sarah Hoffmann

Hoffmann after applying the Chanel Le Liner de Chanel Liquid Eyeliner

Sarah Hoffmann

Tester feedback from commerce market editor Sarah Hoffmann

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"My days of thick, forgiving winged eyeliner are long behind me, so I'm all about precision and control with my liner formulas these days. Chanel's Le Liner de Chanel has a fine tip applicator that's quite stiff compared to others I've tried, which I find to be ideal for keeping my lines tight and clean. The formula is definitely a liquid but not so loose that it's runny and stressful—I love dragging my fingertip along the outer wing to slightly soften the tip—and this eyeliner has just enough viscosity that I can safely manipulate the wing with my fingers without fear that I'm going to end up with inky fingerprints all over my face. You can do a lot with this eyeliner, which really helps justify the price tag, IMO.” —Sarah Hoffmann, commerce market editor

More to know

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• Shades: 3
• Finish: matte
• Waterproof: n/a
• Brush or felt tip: felt

Best for Hooded Lids: Lisa Eldridge Kitten Flick Liquid Eyeliner

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Lisa Eldridge

Kitten Flick Liquid Eyeliner

$32

Lisa Eldridge

Allure senior beauty editor Jesa Marie Calaor applying the Lisa Eldridge Kitten Flick Liquid Eyeliner

Jesa Marie Calaor

Why we love it: A two-time Allure Best of Beauty winner, Lisa Eldridge’s Kitten Flick Liquid Eyeliner was born from decades of professional experience and a very specific goal: making a feline flick feel achievable for everyone. The calligraphy-style pen has an ultra-fine nib with just the right amount of flex, and is particularly useful for hooded or mature eyes, where lid space is limited, and getting close to the lash line without flooding it is key. The ultra-black, matte formula is budge-proof, smudge-proof, transfer-proof, and water-resistant, with all-day staying power. It offers tons of versatility: Keep it subtle with a delicate flick or build it out into a full cat eye.

Tester feedback from senior beauty editor Jesa Marie Calaor

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"I’ve tried every liquid liner under the sun, and this inky, long-lasting black pen is the one I always come back to, to create my signature cat eye. It never skips, and its fine point makes it easy to effect a sharp wing." —Jesa Marie Calaor, senior beauty editor

More to know

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• Shades: 1
• Finish: matte
• Waterproof: no, but water-resistant
• Brush or felt tip: felt

Best for Thin Lines: Wet n Wild Breakup Proof Waterproof Skinny Eyeliner

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Wet N’ Wild

Breakup Proof Waterproof Skinny Eyeliner

$6 $5 (17% off)

Amazon

$7

Ulta Beauty

Allure commerce editor Sarah Han applying the Wet n Wild Breakup Proof Waterproof Skinny Eyeliner

Sarah Han

Why we love it: On a tight budget? Invest just five dollars, and you’ve got all you need to achieve your thinnest, most precise wing yet. Wet n Wild’s Breakup Proof Waterproof Skinny Eyeliner is designed with a brush tip that tapers down to less than 0.1 millimeters, so you can get right into the lash line and stay the narrow course, or build up your pigment without flooding your entire lid and risking raccoon eyes. The matte black formula is deeply pigmented, dries quickly, and is ready for whatever your day has in store (rain, tears, or sweat).

Taylor keeps it in his kit as a go-to recommendation for beginners: "I especially love the brush tip because it gives amazing precision and makes creating detailed wings much easier," he says, adding that "for the price point, I think the performance and staying power are incredibly impressive."

Han before applying the Wet n Wild Breakup Proof Waterproof Skinny Eyeliner

Sarah Han

Han after applying the Wet n Wild Breakup Proof Waterproof Skinny Eyeliner

Sarah Han

Tester feedback from Han

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“Because I tend to think liquid liners look too harsh for my eyes, I usually stick to gel liners for a softer finish—but Wet n Wild’s tip is so precise that I can really nail down a thin line that just barely peeks through but still adds the tiniest bit of drama to my look. I actually picked this up from the drugstore on a whim (and because Breakup Proof is a clever name), and have been reaching for it on days I want a bit of drama—a.k.a. a sharper-than-sharp wing—without outright overwhelming my eyes.” —Sarah Han, commerce editor

More to know

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• Shades: 1
• Finish: matte
• Waterproof: yes
• Brush or felt tip: brush

Best for Cat Eyes: Half Magic Magic Flik Eyeliner

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Half Magic

Magic Flik Eyeliner

$25

Ulta Beauty

Former Allure senior news editor Nicola Dall’Asen applying the Half Magic Magic Flik Liquid Eyeliner

Nicola Dall'Asen

Why we love it: If Euphoria’s makeup looks have you mesmerized, meet the liner that has made them possible: Half Magic’s Magic Flik Liquid Eyeliner, created by the show’s makeup artist Donni Davy. (Maddy's signature double wings were created using this liner and the Flik Eraser Makeup Correcting Pen.)This TikTok-viral pen features a one-of-a-kind paddle-shaped tip that lets you effortlessly switch between razor-thin lines and bold graphic wings by simply changing your grip. Use the thin, curved edge of the tip for precision, then flip it onto the thicker, flat side when you need more coverage, such as filling in your wing or creating a bold, graphic look. The ultra-black formula is waterproof, smudge-resistant, and lasts all day—no touch-ups needed.

Dall’Asen before applying the Half Magic Magic Flik Liquid Eyeliner

Nicola Dall'Asen

Dall’Asen after applying the Half Magic Magic Flik Liquid Eyeliner

Nicola Dall'Asen

Tester feedback from former senior news editor Nicola Dall'Asen

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“Even a cat-eye veteran like myself needs some help when it comes to drawing straight lines with liquid eyeliner, and that's what Magic Flik provides in a way that no other eyeliner does. With its wide, flat applicator tip, this eyeliner works like a fancy calligraphy pen, delivering smooth strokes with high-impact color.” —Nicola Dall'Asen, former senior news editor

More to know

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• Shades: 1
• Finish: satin
• Waterproof: yes
• Brush or felt tip: felt

Best Color Options: Nyx Professional Makeup Epic Ink Waterproof Liquid Eyeliner

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Nyx Professional Makeup

Epic Ink Waterproof Liquid Eyeliner

$10

Amazon

$10

Ulta Beauty

Why we love it: Nine shades of waterproof liquid liner for $10 a pop? The Best of Beauty-winning Nyx Professional Makeup Epic Ink Waterproof Liquid Eyeliner is very hard to beat, in our humble opinion. But don’t just ask us: Our readers bestowed a 2026 Readers’ Choice Award on the liner—and in 2025…and 2024, and so forth. While most liners stick to black and maybe a brown, this one has more intriguing options—including a deep chocolate, warm graham cracker, dusty blue-grey, and more—that are sure to be hits with anyone who wants to experiment beyond the basics.

The slender brush tip delivers saturated, skip-free color in a single stroke and adjusts easily depending on pressure. Taylor reaches for its vast color range and the “smooth and easy to work with” formula. "It works well for both everyday makeup wearers and artists who love pushing creativity," Taylor adds. Jones agrees: “The brush tip is movable and the liner is super black—it’s best for people looking for that extra drama and a great, affordable option.”

Tester feedback from Han

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“This has been a staple since my college days—it's affordable, super pigmented, easy-gliding as heck, and the felt tip is equal parts flexible and precise. While I prefer gel liners these days, I recently picked up Epic Ink in two browns and a shimmery pink—I'm so here for these color expansions—and have fallen back in love. This formula lasts all day and sets really quickly, but I find that I can use my nails to quickly fix any out-of-line mistakes or sharpen the lines of my wings at the very end.” —Sarah Han, commerce editor

More to know

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• Shades: 15 (9 matte, 6 shimmery)
• Finish: matte
• Waterproof: yes
• Brush or felt tip: felt

Best Dual-Ended: Tom Ford Eye Defining Pen Liquid Eyeliner Duo

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Tom Ford

Eye Defining Pen Liquid Eyeliner Duo

$65

Nordstrom

$65

Bluemercury

Why we love it: Girl math: Tom Ford’s Eye Defining Pen Liquid Eyeliner Duo is two liners in one, so it’s really $32.50 per head. On one side is a fine calligraphy-style tip for precise, thin lines, and on the other, a longer brush tip for broader, more fluid strokes. Together, they cover the full range of what liquid liner can do, without the need to adjust pressure to customize your swipe. The formula is a deep, satin-matte hybrid black, and once it sets, it stays: no smudging, no fading, no transfer. It's a good match for anyone who’s trying to find their liner style or for the makeup enthusiast who likes to switch things up.

More to know

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• Shades: 1
• Finish: satin-matte
• Waterproof: n/a
• Brush or felt tip: both

Frequently Asked Questions

What’s the best technique for beginners to apply a liquid liner?

Taylor recommends working in small strokes rather than trying to create the entire line in one motion. "One of my biggest tips when applying liquid liner is to look straight forward into the mirror while slightly leaning your head back to evenly show your lid space,” Taylor says. “While keeping both eyes open, frame your eyelid with the liner first before extending it outward into a cat-eye effect."

Jones offers a practical starting point for those still finding their footing: "My best technique for beginners is to apply tape to the outer corner of your eye to use as a guide.” She also suggests sketching out the line with black eye shadow and an angled brush first, since "eye shadow is a bit more forgiving than a liquid liner and easy to clean up."

What's the trick to getting a perfectly even line on both eyes?

Both Taylor and Jones stress the importance of checking your work from multiple angles and distances rather than relying on one close-up view. Taylor suggests keeping both a large mirror and a handheld mirror nearby: "It's also important to step back occasionally and look at both eyes relaxed and straight on, since liner can look different up close versus at a natural distance." Jones recommends going back and forth between eyes rather than completing one side before starting the other: "Following the natural outer corner of your eye is always the best way to get the line even on both sides," she adds.

Why should you use a liquid liner over a pencil? What’s the benefit of one versus the other?

It comes down to the finish you're after. "Liquid liners are perfect for boldly defining the eyes and creating sharper, more graphic makeup looks, especially for dramatic wings or editorial styles," Taylor explains, while pencils are better suited for "softer liner looks and when you want a more smudged, lived-in makeup effect." Jones adds that the two tools also serve different parts of the eye: "A pencil tends to be better suited for the waterline, and a liquid liner is perfect for the top eyeline."

Meet the experts

• Ardajah Jones, a makeup artist in Waldorf, Maryland
• Zak Taylor, a makeup artist in Indianapolis, Indiana

How we test and review products

Before reviewing any makeup, we ask questions about a number of factors: What ingredients are in it? Does the brand offer a wide shade range inclusive of consumers with all skin tones and undertones? Is it safe for readers who have sensitive skin or wear contact lenses? Is it on the affordable side or more of a splurge? Is its packaging consciously designed or needlessly wasteful?

For our review of the best liquid eyeliners, we enlisted the help of multiple editors, writers, contributors, and makeup artists to review the products. This ensures our testing base spans different skin tones, genders, and dermatological conditions. We considered each product's performance across four primary categories: ingredients, wear and longevity, packaging, and inclusivity. For more on what's involved in our reporting, check out our complete reviews process and methodology page.

Our staff and testers

A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we've solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it's never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

Collage: Paula Balondo; Source images: Courtesy of brands, Allure editorsSave StorySave this storySave StorySave this story

Chances are, you already know to moisturize—but the real question is whether or not you have one of the best face moisturizers for your skin type and concerns. Oily skin loves a lightweight cream that won't clog pores and emphasize shine, while sensitive skin jives best with a fragrance-free cream formulated with proven soothing ingredients; combination skin, meanwhile, needs the right balance of moisture and oil control. No matter the season, moisturizers plump, soften, and comfort skin in ways that lighter-textured products like toners and essences can't deliver.

Without proper hydration, your natural moisture barrier can gradually break down, leaving your skin feeling dry, tight, and prone to irritation. And, practically speaking, if you're already spending a pretty penny on your face serums (hey, retinal and growth factors), you'd be doing your skin a big disservice by not choosing the optimal moisturizer to seal in all of those hardworking ingredients.

Our Top Tried-and-True Moisturizers

• Best Overall: La Roche-Posay Toleriane Double Repair Face Moisturizer, $25
• Best for Dry Skin Aestura Atobarrier 365 Cream, $32
• Best for Sensitive Skin: Illiyoon Ceramide Ato Concentrate Cream, $29
• Best for Normal to Combo Skin: Dieux Instant Angel Lipid-Rich Firming Moisturizer, $39
• Best for Acne-Prone Skin: Dr. Althea 345 Relief Cream, $27
• Best with SPF: Isdin Fusion Water Magic SPF 40, $38

Our Top Newly-Tested Moisturizers

• Best Plumping: Glow Recipe Watermelon Milk Peptide Cushion Cream, $40
• Best for Dull Skin: Tatcha Longevity Cream, $84

Over many years, we’ve tested hundreds of formulas and chatted with board-certified dermatologists for their recs—culminating in the ultimate list of tried-and-true formulas, as well as newer hits. Onwards to happy, hydrated skin!

Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

• Why do you need a face moisturizer?
• What step is moisturizing in a skin-care routine?
• Meet the experts
• How our staff tests and reviews products
• Meet our staff and testers

Our Top Tried-and-True Moisturizers

Best Overall: La Roche-Posay Toleriane Double Repair Face Moisturizer

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La Roche-Posay

Toleriane Double Repair Face Moisturizer

$25

Amazon

$26

Ulta Beauty

Allure senior commerce director Shanna Shipin applying the La Roche-Posay Toleriane Double Repair Face Moisturizer

Shanna Shipin

Why we love it: Honest question: When has La Roche-Posay ever steered us wrong? The French pharmacy brand's products are well-known for being sensitive-skin-friendly, so it's no surprise that our editors spanning all skin types—from normal to sensitive to combination—adore its products. The Toleriane Double Repair Face Moisturizer is as no-fuss and reliable as it gets: Fragrance-free and infused with La Roche-Posay's signature, soothing prebiotic thermal water, as well as ceramides and niacinamide, this cushiony formula is like a big hug for a stressed barrier. Derms are right there with us: “It has a lightweight cream-lotion feel that layers well under sunscreen and makeup without burning or heaviness for most sensitive types,” Shamsa Kanwal, MD, a board-certified dermatologist based in Portland, previously told Allure.

Tester feedback from senior commerce director Shanna Shipin

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“It's up there with Aquaphor as a product that I can trust to perform no matter how dry or damaged my skin barrier is. It doesn't go big on fancy fine-line-reducing ingredients or anything, and instead focuses on hydration. It leaves my skin wrapped in a cocoon of moisture—but not the overbearing and itchy kind! It plays nicely with my angry eczema flare-ups, and has no fragrance, so I can use it on my kids, too.” —Shanna Shipin, senior commerce director

More to know

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• Key ingredients: ceramides, glycerin, niacinamide, thermal water
• Texture: cream
• Best for: dry, sensitive skin (including eczema)
• Fragrance-free: yes

Best for Dry Skin: Aestura Atobarrier 365 Cream

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Aestura

Atobarrier 365 Cream

$32

Amazon

$32

Sephora

Why we love it: The twin to Aestura's Best of Beauty Award-winning lotion, the Atobarrier 365 Cream is a lightweight cream you can apply to your face (or body) to instantly soften and smooth rough patches, while also minimizing redness and boosting moisture levels. Formulated particularly for dry, sensitive skin, Aestura’s dreamy cream is infused with micro triple-lipid capsules (composed of ceramides, cholesterol, and fatty acids) that burst upon contact with skin, supplying a surge of skin-smoothing moisture. Its fast-absorbing, cake-frosting-like texture means you can slather this lotion all over your body and immediately put on clothes without fabric sticking to your skin.

This top-notch Korean moisturizer might not have the sexiest packaging, but at the end of the day, it's a dependable formula that does exactly what it sets out to do. “It has this frosting-like texture that just melts on your skin,” says David Kim, MD, a board-certified dermatologist based in New York City, who also likes to use it as a hand cream.

Allure content director Sophia Panych applying the Aestura Atobarrier 365 Cream

Sophia Panych

Allure features director Dianna Singh applying the Aestura Atobarrier 365 Cream

Dianna Singh

Tester feedback from content director Sophie Panych

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“I like my face creams boring. Flashy packaging? Don't want it. Buzzy ingredients. Don't need 'em. That's why when I saw this cream on the giveaway table at work–with its basic blue-and-white tube, simple descriptor (Moisturizing Cream), and star ingredient (ceramides), I was sold before I even had the chance to slather it on. Luckily, the formula lived up to its basic-ness (and again, that's a very good thing). The silky cream has no scent, no bells and whistles, and leaves my temperamental, combination, 39-year-old skin feeling soothed and very, very hydrated. Since nabbing it off the free table, I've gone through two tubes, and I just found a travel-size tube that will be coming with me on my summer holidays. Oh, and did I mention it wears well under makeup? Well, it does, and makes you look glowier and plumper, too.

Maybe it's not quite thick enough for very dry, cold environments, and if you prefer drugstore pricing, this is slightly higher than that, but I honestly think it's just a really well-formulated, easy-to-use, reasonably-priced face cream. I could do with a larger tube, though.” —Sophie Panych, content director

Tester feedback from features director Dianna Singh

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“I love Aestura AtoBarrier 365 Cream as much for what it does for my skin as what it doesn't: The rich formula is deeply hydrating without causing irritation or congestion. When I apply it before bed, my skin feels noticeably softer and smoother come morning.” —Dianna Singh, features director

More to know

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• Key ingredients: ceramides, cholesterol, fatty acids, allantoin
• Texture: cream
• Best for: all skin types
• Fragrance-free: yes

Best for Sensitive Skin: Illiyoon Ceramide Ato Concentrate Cream

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Illiyoon

Ceramide Ato Concentrate Cream

$25 $20 (20% off)

Amazon

Allure former commerce writer Lily Wohlner applying Illiyoon’s Ceramide Ato Concentrate Cream

Lily Wohlner

Why we love it: Illiyoon’s beloved K-beauty cream has tons of fans (including us!), but it’s extra great for those with sensitive skin. The fragrance-free formula is loaded with barrier-boosting ceramides and hydrating glycerin, and it’s gentle enough for both adults and kids (which says a lot). It quickly soothes red, flaky skin, replacing irritation with a calm, smooth, deeply hydrated feel. With continued use, flare-ups become less frequent, and those with acne-prone skin can use it confidently, as this formula won’t trigger breakouts. Apply it morning and night to keep skin comfortable throughout the day and quietly repair it while you sleep.

Tester feedback from former commerce writer Lily Wohlner

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“This Illiyoon cream has completely transformed my acne-prone, combination skin over the past two years, and I have its high concentration of plant-based ceramides to thank. It has strengthened my skin barrier, giving me that healthy, hydrated glow and a bouncy, soothed feel, all without irritation or breakouts (which is rare for me!). As a beauty writer who tests endless products, the fact that this moisturizer has remained a constant in my routine for two full years says it all.” —Lily Wohlner, former commerce writer

More to know

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• Key ingredients: ceramides, glycerin
• Texture: cream
• Best for: all skin types, but especially those with sensitive, reactive skin
• Fragrance-free: yes

Best for Normal to Combo Skin: Dieux Instant Angel Lipid-Rich Firming Moisturizer

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Dieux

Instant Angel Moisturizer

$45

Sephora

$45

Dieux

Allure managing editor Alessandra Foresto applying the Dieux Instant Angel Moisturizer Lipid-Rich Firming Moisturizer

Alessandra Foresto

Why we love it: When in doubt, just dieux it. Ever since Instant Angel launched in 2022, our editors have routinely called out this moisturizer as one of the best—especially for dry, sensitive skin. It's rich and velvety and leaves behind a healthy glow without any residue that thicker creams might. (Note: While it is non-comedogenic, Dieux offers a gel moisturizer called Air Angel that's better suited for acne-prone skin.) Unsurprisingly, the key ingredients are a dream come true for a damaged, compromised barrier. Some highlights include a 3% Moisture Complex packed with glycerin, sodium PCA, urea, and sodium hyaluronate for immediate and long-lasting benefits, as well as a plant-derived lipid complex that mimics our skin's natural lipid layer to seriously replenish dried-out skin. Our standards are always high for skin care, but this cosmetic chemist-cofounded brand always meets them.

Tester feedback from managing editor Alessandra Foresto

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“As an eczema-prone girlie with a tendency to get the occasional breakout, I take keeping my skin moisturized very seriously. My criteria includes gentle but effective ingredients, little to no fragrance, and wearing well under makeup (meaning no flakiness or pilling). This one hits all my needs! The hype about this moisturizer is 100% warranted. My skin looks so glowy right after application, and that glow shines through my makeup as well—I often get compliments on mornings I use it, so you know it's the lotion making a difference. The brand warns that this might not be the best product for acne-prone skin, but it works for my combination skin.” —Alessandra Foresto, managing editor

More to know

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• Key ingredients: lipids and ceramides, 0.5% dipalmityl hydroxylproline peptide, 3% Advanced Moisture Complex (glycerin, urea, and hyaluronic acid)
• Texture: cream
• Best for: normal, dry, or combo skin
• Fragrance-free: yes

Best for Oily Skin: Beauty of Joseon Red Bean Water Gel

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Beauty of Joseon

Red Bean Water Gel

$18

Amazon

$18

Sephora

Allure commerce editor Sarah Han applying the Beauty of Joseon Red Bean Water Gel

Sarah Han

Why we love it: Beans aren't just part of a well-balanced diet; they have plenty of skin-care benefits, the most unique being that they are gentle exfoliants that sweep away dead skin and help absorb excess oil. Beauty of Joseon's Red Bean Water Gel is formulated with 44% Haenam red bean extract to provide said gentle resurfacing benefits. The finish is truly featherweight and undetectable, which is why it's a dream for combination and oily skin—or anyone who's looking for a lighter moisturizer for the humid days ahead. What is detectable, however, is the plumping finish courtesy of a hardworking peptide blend. Allantoin and panthenol also step in to help soothe and reduce redness. Not to mention, this pretty pink tube makes application easy and mess-free, which is always a bonus in our book.

Tester feedback from commerce editor Sarah Han

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“I rotate moisturizers frequently as part of the whole beauty-editor job—they all more or less do the same job, okay?—but I've burned through two tubes of Red Bean Water Gels, and never want to be without one. Gel moisturizers are perfect for my combination skin because they hydrate without feeling heavy or emphasizing my oily, pore-ridden T-zone. Red Bean Water Gel, in particular, is chock-full of red bean extract to deliver moisture while also absorbing sebum (thanks to saponins)—a magical combo, if you ask me. It's cooling, refreshing, and layers wonderfully underneath my sunscreen and makeup sans pilling. I always want to look like a little dewy dumpling/cherub, and this does the trick!” —Sarah Han, commerce editor

More to know

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• Key ingredients: Haenam red bean (Phaseolus angularis seed extract), glycerin, betaine, beta-glucan, panthenol, allantoin, triple peptide complex
• Texture: gel
• Best for: people with combination, oily, or acne-prone skin
• Fragrance-free: yes

Best for Acne-Prone Skin: Dr. Althea 345 Relief Cream

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Dr. Althea

345 Relief Cream

$27 $23 (15% off)

Amazon

$27

Ulta Beauty

Allure former senior commerce editor Sarah Felbin applying the Dr. Althea 345 Relief Cream

Sarah Felbin

Why we love it: Dr. Althea 345 Relief Cream is a tried-and-true staple for those with oily and blemish-prone skin who want—nay, need—a balanced moisturizer. In fact, that's what the “345” stands for: three ingredients to treat blemishes and support a more even skin tone (tannic acid, niacinamide, resveratrol), four to lock in moisture and strengthen a stressed barrier (ceramides, beta-glucan, hyaluronic acid, and rice bran PDRN), and five to soothe irritation (includes cica, madecassoside, and tea tree leaf water). It's lightweight enough for daytime wear but has enough cushiness to round out your nighttime skin-care routine. As is common for Korean skin-care brands, this cream has gone through a few reformulations—first to remove artificial fragrances and colors, and the second time to make the formula fungal-acne safe by cutting out ingredients that can trigger yeast-related breakouts. (While fungal acne typically appears on the body, it can also pop up on the forehead, hairline, cheeks, and chin.)

P.S. Dr. Althea's 345 Relief Cream is so popular that it's spawned a 345 Relief Serum, 345 Relief Cream Mist, and 345 Relief Cream Mask.

Tester feedback from former senior commerce editor Sarah Felbin

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“The way this cream sinks in immediately should be studied. It's so lightweight and soothing, and it melts in seconds, leaving my skin hydrated and glowy. I love that it's not too thick or sticky, like some heavier moisturizers can be. In the winter, when I get dry patches around my mouth and nose, it does an excellent job of balancing my combination skin without turning greasy.” —Sarah Felbin, senior commerce editor

More to know

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• Key ingredients: tea tree leaf water, niacinamide, glycerin, panthenol, hyaluronic acid, ceramides, Centella asiatica, madecassoside, Coptis japonica root
• Fragrance-free: yes

Best for Extra-Dry Skin: Rhode Barrier Butter

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Rhode

Barrier Butter

$36

Sephora

$36

Rhode

Allure social media manager Bianca Richards applying the Rhode Barrier Butter

Bianca Richards

Why we love it: If you’re dealing with super dry skin, a psoriasis flare-up, or even rough spots on your elbows and knees, Rhode’s Barrier Butter (a 2025 Best of Beauty Award winner) delivers serious hydration, thanks to five molecular weights of hyaluronic acid that penetrate multiple layers of the skin, leaving it smooth, plump, and bouncy. To lock in that moisture, it’s also loaded with barrier-repairing ceramides and rich murumuru butter, so skin stays soft and protected all day without that dreaded greasy cast.

Tester feedback from social media manager Bianca Richards

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"Despite what others might say, Rhode actually cracked the code for putting out the best moisturizer on the market. The Barrier Butter is ultra-rich in texture and instantly soaks into the skin so well—perfect for those who experience dryness and are looking to improve the skin barrier for long-term skin health. I've repurchased this product twice because it's just that good, and I can honestly say it's done wonders for helping to strengthen my barrier for a more natural, supple glow over time." —Bianca Richards, social media manager

More to know

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• Key ingredients: hyaluronic acid, murumuru butter, ceramides, polyglutamic acid
• Texture: balm
• Best for: anyone who wants an intensely moisturizing, balmy moisturizer
• Fragrance-free: yes

Best for Rosacea: Dr. Jart+ Cicapair Intensive Soothing Repair Cream

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Dr. Jart+

Cicapair Intensive Soothing Repair Cream

$52

Amazon

$52

Sephora

Allure contributing commerce writer Christa Joanna Lee applying the Dr. Jart+ Cicapair Intensive Soothing Repair Cream

Christa Joanna Lee

Why we love it: Dr. Jart+ makes some of our favorite cica-infused skin-care products, like the Intensive Soothing Repair Cream, to curb sensitivity and redness. Used in Asian medicine for centuries, "cica (short for Centella asiatica) is believed to soothe and repair irritated skin," Ellen Marmur, MD, a New York City-based board-certified dermatologist, told Allure. The Cicapair Intensive Soothing Repair Cream pairs a cica complex with allantoin to calm irritation, while niacinamide provides a gentle boost of radiance. It layers beautifully beneath sunscreen and makeup but also holds its own as a nighttime moisturizer.

Tester feedback from contributing commerce writer Christa Joanna Lee

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“Dr. Jart+’s Cicapair Intensive Soothing Repair Cream has become my go-to for calming down the redness around my nose and under my eyes (hi, allergies). It’s silky, semi-matte without being at all drying, and wears nicely under makeup. Just a heads-up: It comes out of the tube fast, but any extra is great for soothing dry patches on your body, too.” —Christa Joanna Lee, contributing commerce writer

More to know

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• Key ingredients: Centella asiatica, allantoin, niacinamide, shea butter
• Texture: midweight soothing cream
• Best for: sensitive, redness-, or rosacea-prone skin
• Fragrance-free: yes

Best Firming: Innbeauty Extreme Cream Firming & Lifting Moisturizer

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InnBeauty

Extreme Cream

$48

Sephora

$48

Innbeauty

Allure beauty director Sarah Kinonen applying the Innbeauty Extreme Cream Firming & Lifting Moisturizer

Sarah Kinonen

Why we love it: Innbeauty had our interest piqued with “reverse emulsion technology.” Let us explain: The Extreme Cream Firming & Lifting Moisturizer is formulated with teensy water droplets suspended in oil droplets that burst upon contact, flooding skin with a glass-like glow. Despite its luxe cream texture, it layers beautifully and seamlessly underneath sunscreen and makeup, as our testers confirm. Ceramides (three types, to be exact), peptides, and plant-derived retinol are the stars here, working in tandem to lock in moisture, support your barrier, boost your skin's elasticity, and help firm the appearance of fine lines. Pair with Innbeauty's Extreme Cream Eye for a one-two lifting skin-care punch.

Tester feedback from beauty director Sarah Kinonen

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“Due to the nature of my job as a beauty editor, I rarely go back to skin-care products I’ve hit pan on. There is an exception to the rule, though. And that exception is InnBeauty’s Extreme Cream. I loveeee this moisturizer, and have gone through approximately 24,873 bottles, give or take. Although it’s slightly rich in texture, it blends into skin easily, layers well over and under other skin-care products (and makeup!), and makes my skin feel so soft and dewy.

Despite my not being the color pink's biggest fan (I've seen enough in my millennial days), I really do like the bottle and its overall packaging. It's smart but fun, which is how I think skin care should be. I love that it has a pump, too—it makes the application process less messy! Oh, and when I'm traveling, I like that I can pop out the inner tube and toss it into my toiletry bag without it taking over too much space. See? Smart!

I have combination skin with a touch of sensitivity, and I find this moisturizer works just fine—if not great!—on my 35-year-old skin. I would recommend it to fellow 30-somethings and above because of the peptide-filled formula.” —Sarah Kinonen, beauty director

More to know

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• Key ingredients: squalane, plant-derived retinol, 3% lifting peptides, ceramides
• Texture: cream
• Best for: dry, combination, mature skin
• Fragrance-free: yes

Best with SPF: Isdin Fusion Water Magic SPF 40

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Isdin

Fusion Water Magic SPF 40

$38

Amazon

$38

Dermstore

$38

Sephora

Allure editor in chief Jessica Cruel applying the Isdin Fusion Water Magic SPF 40

Jessica Cruel

Why we love it: If you like your moisturizers that feel like serums, look no further than Isdin's Best of Beauty-winning Fusion Water Magic SPF 40. Not only is there built-in UV protection that doesn't read chalky across any skin tone, but it's also so lightweight that it functions wonderfully as a makeup primer. (Pilling, who?) The finish isn't overly glowy—instead, think natural and breathable. The ingredients hard at work are antioxidant-rich Mediterranean algae to defend against oxidative stress (which leads to signs of aging popping up faster), hyaluronic acid to deeply hydrate, and vitamin E to maintain peak barrier health.

Tester feedback from editor in chief Jessica Cruel

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“Too greasy, too shiny, too oily, too chalky—these are all complaints that I hear from my family when I ask them if they are using sunscreen every day. That's when I recommend this Isdin Water Magic formula. It's a chemical sunscreen that goes on like a moisturizer. The finish is not matte, but it won't leave you looking greasy. It absorbs quickly and blends seamlessly into my brown skin with no purple tint. It's the perfect fit for those who hate the idea of sunscreen because of the way it feels. This lightweight option will leave them with no complaints.” —Jessica Cruel, editor in chief

More to know

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• Key ingredients: 9% octocrylene, 7.3% homosalate, 4.5% octisalate, 2.7% avobenzone, Mediterranean algae, hyaluronic acid, vitamin E
• Texture: lightweight, water-based fluid
• Best for: all skin types
• Fragrance-free: yes

Best for Summer: Then I Met You Bong2 Bounce Cream

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Then I Met You

Bong2 Bounce Cream

$46

Amazon

$46

Soko Glam

Allure former senior news editor Nicola Dall’Asen applying Then I Met You’s Bong2 Bounce Cream

Nicola Dall'Asen

Why it’s worth it: Another K-beauty staple beloved by Allure editors, Then I Met You’s 2025 Best of Beauty Award-winning Bong2 Bounce Cream is the glowy skin-topper of our dreams. It’s ultra-lightweight and breathable, yet it locks in long-term moisture with ceramides, sea buckthorn, and squalane, then brightens with vitamin C–rich hallabong (a citrus fruit grown on Jeju Island, South Korea)—leaving skin with a bouncy, lit-from-within look. In case you’re wondering, the bright marigold hue is al naturale, a.k.a. the high lycopene and carotenoid content found in sea buckthorn. TL;DR This gel-cream is pretty much a nutritious, energizing smoothie for your face.

Tester feedback from former senior news editor Nicola Dall'Asen

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“I like to call the process of moisturizing with this product putting on my ‘glow goo’ because this golden jelly gives me dewier skin than just about any other I've used in my lifetime. Plus, it’s astonishingly lightweight, so it never pills and rubs off.” —Nicola Dall’Asen, former senior news editor

More to know

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• Key ingredients: vitamin C, ceramides, hallabong fruit
• Texture: gel
• Best for: all skin types
• Fragrance-free: no

Our Top Newly-Tested Moisturizers

Best for Dull Skin: Tatcha The Longevity Cream

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Tatcha

Longevity Cream

$84

Amazon

$84

Sephora

$84

Ulta Beauty

Shipin applying the Tatcha Longevity Cream

Shanna Shipin

Why we love it: If it's one thing we love about Tatcha (though there are many reasons), it's product texture—and The Longevity Memory Cream is the latest formula to prove our point. This pudding-like cream has a satisfying memory-foam-like bounce that transforms into a plush, velvety texture once it makes contact with your skin. The finish is ever so tacky (but not too much that it's uncomfortable), which is ideal for makeup prep, and you're left looking much dewier and more radiant—sort of like a wake-up call for your complexion.

A bit of background: The Longevity Memory Cream is inspired by nuchi-gusui (meaning “life's medicine”), the traditional Okinawan diet rich in ancestral herbs and plants that have been used for many centuries. The core Okinawa Cellescence Complex is made up of tone-evening Shikuwasa lime, barrier-strengthening noni juice, and gently resurfacing shell ginger to both instantly and gradually brighten, promote elasticity, and deeply hydrate skin. What's not to love?

Tester feedback from Shipin

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“My Goldilocks moisturizer! I was cycling through so many products that just didn't do it for my skin, but as soon as I started using the Longevity Cream, it was an instant mainstay. I finished my little sample tub and am now halfway through my big pot because I'm addicted to using this morning (sometimes midday) and night. It has a lightweight, gel-cream consistency, and feels a lot like a ‘bounce’ cream to me—literally! There's a wiggly, jiggly bounce-back when you tap on the surface of the moisturizer, and you really are best served by using the spoon to scoop a dollop out. I like to apply it directly to my face because it's simply fun, but I also warm it up between my fingers before applying. It looks and feels like the product texture: my skin feels more elasticated and bouncy, and it leaves a very slight grippy finish to the skin that is perfect for applying makeup over. (I skip primer most days now.)

Once it absorbs, your skin looks so supple. My husband literally used the word ‘glistening’—more of this, please! I love that it hydrates my ultra-dry skin and does not irritate my eczema whatsoever, even though it has a subtle fresh citrus fragrance. I'm in my mid-thirties, so I am looking for products that can combat discoloration and wrinkles, and while I haven't seen any fading or evening of skin tone, I have noticed my skin is looking more plump and generally happier.” —Shanna Shipin, senior commerce director

More to know

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• Key ingredients: Okinawa cellescence complex (shikuwasa lime, noni juice, and shell ginger extract), nonapeptide-1, bio-fermented hyaluronic acid
• Texture: midweight, bouncy gel-cream
• Best for: people with dry and/or mature skin
• Fragrance-free: no

Best Plumping: Glow Recipe Watermelon Milk Peptide Cushion Cream

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Glow Recipe

Watermelon Milk Peptide Cushion Cream

$40

Sephora

Allure social director Kassidy Silva applying the Glow Recipe Watermelon Milk Peptide Cushion Cream

Kassidy Silva

Why we love it: If you're a day-one Glow Recipe, you know that the K-beauty-inspired brand's first-ever product was the Watermelon Glow Sleeping Mask, a deliciously gooey overnight AHA treatment to buff away dead skin and reveal baby-soft skin by morning. Since then, the Watermelon Glow line has birthed many more fan-favorites—hey, Watermelon Glow AHA Pink Dream Body Cream, a three-time Readers' Choice Award winner.

But what if you're sensitive to acids? Meet the Glow Recipe Watermelon Milk Peptide Cushion Cream, which relies on 10 peptides to help firm skin and smooth fine lines, watermelon milk (a.k.a. a blend of watermelon extract and squalane that's responsible for the formula's silky texture). Toss in glycerin, panthenol, and ceramides, and you've got yourself the perfect recipe (see what we did there?) for intense hydration and barrier care—without any potential sting. The texture is balanced, too—lightweight and breathable, but feels like a tall glass of water for your skin.

Tester feedback from social director Kassidy Silva

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“With chronic skin conditions, it's rare that I'll switch up my go-to skin-care products, especially moisturizers. But the Glow Recipe Watermelon Milk Cushion Cream is 50 milliliters of bouncy perfection. It’s similar to the most popular moisturizers coming out of Korea right now too, with my ideal balance of hydration, weight, and lasting power.”

I use four nickel-size dots on my forehead, cheeks, and chin, morning and night. It has a quick dry-down time, so in less than five minutes, I'm on to the rest of my routine. I'm not a big fan of thick creams, especially at night, and find this one to be light and wearable but still provides the deep hydration that my dry skin needs.” —Kassidy Silva, social director

More to know

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• Key ingredients: Watermelon Milk (watermelon extract and squalane), 10 peptides, glycerin, ceramides, panthenol
• Texture: gel
• Best for: dry, sensitive skin
• Fragrance-free: no

Frequently Asked Questions

Why do you need a face moisturizer?

"Moisturizers are an essential part of every skin-care routine," says Shereene Idriss, MD, a board-certified dermatologist in New York City. "Just as our bodies require us to hydrate with water, so does our skin." While our skin appears dewier almost instantly, the real benefits show up in the long term. The consistent use of moisturizers slows down the rate and intensity at which fine lines and wrinkles appear, Dr. Idriss says.

This daily philosophy applies to all skin types and not just dry skin. "Overwashing without the appropriate use of a moisturizer will trigger an overproduction of oil on your skin," says Divya Shokeen, MD, a board-certified dermatologist in Torrance, California. In short, if you don't rehydrate your skin, it will become dried out and irritated, which then opens your skin up to a cache of troubles.

"People confuse oil with hydration, so they don't properly hydrate the skin," says New York City-based board-certified dermatologist Doris Day, MD. "We now have really great ingredients, like hyaluronic acid, which balances oil and water in the skin." Increased hydration supports a stronger barrier, Dr. Day says, which also helps curb oil production.

What step is moisturizing in a skin-care routine?

Consider your moisturizer as the cellophane that seals in the rest of your skin-care routine. In our beginner-friendly skin-care guide, dermatologists recommended three simple steps: cleanser, moisturizer, and sunscreen (during the day, of course).

A basic rule of thumb is, after cleansing, use products with the lightest texture first and work your way down to denser formulas like moisturizers. Using your moisturizer after serums and treatments like toners and essences is crucial for getting the most out of your products, according to Wilson. "They seal in serums on your skin, which can make them more effective." After moisturizing, you can layer oil to make your skin look even dewier. And again, never forget to apply your last (and arguably most important) layer, sunscreen, if you're headed out for the day.

Meet the experts

• David Kim, MD, a New York City-based board-certified dermatologist
• Shereene Idriss, MD, a board-certified dermatologist in New York City
• Divya Shokeen, MD, a board-certified dermatologist in Torrance, California
• Doris Day, MD, a board-certified dermatologist in New York City
• Ni'Kita Wilson, a cosmetic chemist based in New York City
• Shamsa Kanwal, MD, a board-certified dermatologist based in Portland

How our staff tests and reviews products

When Allure tests a product, our editors look at it from every angle to best serve you. We review ingredients, scrutinize brand claims, and, when necessary, examine peer-reviewed scientific and medical studies. In addition to testing each and every product that's included in each and every review, we rely on experts who shape their fields, including dermatology, cosmetic chemistry, and medicine, to help us vet the ingredients and formulas.

For our list of the best face moisturizers, we considered each product's performance across five primary categories: product ingredients and efficacy, packaging, fragrance, texture, and product wear. Every product was determined to have excelled in each category by our editorial team, which is composed of in-house writers and editors as well as contributors—along with special consideration from board-certified dermatologists who test and recommend moisturizers almost every day. To learn more information on our reporting and testing processes, read our complete reviews process and methodology page.

Meet our staff and testers

A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors — in addition to the wide range of outside testers and industry experts we regularly call upon — is essential to reaching that goal.

After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we've solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it’s never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

Collage: Paula Balondo; Source images: Courtesy of brandsSave StorySave this storySave StorySave this story

Here in the States, Korean giant LG is best known for appliances like refrigerators and TVs—but the best LG Beauty products prove that the brand is a force in the K-beauty universe, too. Over the years, the Korean beauty giant has built an impressive portfolio of brands that have shaped routines long before double-cleansing and glass skin entered the mainstream. A few editor favorites? Belif is beloved for its herbal-inspired hydration and bouncy gel moisturizers, Dr. Groot approaches scalp care with the same mindset used for your face, and The Face Shop built a loyal following with formulas inspired by classic Korean beauty staples like rice water.

While each brand has its own personality, they’re all connected by a shared K-beauty values: gentle ingredients, innovative formulas, and a focus on helping skin, hair, and even smiles look healthier over the long run. Ahead, the LG Beauty products that have earned a forever spot on our vanities.

Our Top LG Beauty Products

Rice and ShineThe Face Shop Rice Water Bright Foaming CleanserJump to review$17

Amazon

Caught a ChillBelif Aqua Bomb Frozen CreamJump to review$26

Amazon

Boost from the RootsDr. Groot Scalp Barrier Boost Oil in SerumJump to review$37

Sephora

Brushed with GreatnessEuthymol Purple Toning ToothpasteJump to review$28

Amazon

Soothe thy ScalpDr. Groot Scalp Revitalizing Solution Hair Thickening Shampoo and ConditionerJump to review$66 $60 (9% off)

Amazon (Shampoo + Conditioner)

Juiced-Up LipsCNP Propolis Lipcerin Lip BalmJump to review$18 $16 (11% off)

Amazon

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• Meet the experts
• How we test and review products
• Our staff and testers

Rice and Shine: The Face Shop Rice Water Bright Foaming Cleanser

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The Face Shop

Rice Water Bright Foaming Cleanser

$17

Amazon

$13

Ulta Beauty

$13

LG Beauty

Why it's worth it: Korean beauty rituals have been using rice water for centuries as a skin-softening staple. And while back then you could DIY pantry rice water in pursuit of glow, today’s formulas are a lot more sophisticated (and significantly less sticky). The Face Shop’s Rice Water Bright Foaming Cleanser updates the tradition with rice water—rich in vitamins, minerals, and ceramides—alongside nourishing rice bran oil and soapwort extract, a botanical ingredient naturally packed with cleansing compounds called saponins (basically nature’s original soap). Together, the rice-derived ingredients support a softer, brighter complexion, while soapwort whisks away excess oil, makeup, and buildup.

The creamy formula lathers into a rich, cushiony foam that makes it especially great for combination or oily skin—particularly those prone to congestion or clogged pores—who want that deeply cleansed, fresh-faced feeling without being stripped.

Allure commerce editor Sarah Han applying The Face Shop Rice Water Bright Foaming Cleanser

Sarah Han

Han after applying The Face Shop Rice Water Bright Foaming Cleanser

Sarah Han

Tester feedback from commerce editor Sarah Han

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“This is one of those classic K-beauty cleansers I've known from the very start of my long K-beauty journey—I recently ‘rediscovered’ it and I'm wondering why I hadn't sooner. It's the perfect deep cleanse for my combination skin and leaves my skin looking more radiant and less congested, but most importantly, not super tight. The ingredients are super appealing to me too—natural rice water, rice bran oil, and soapwort extract (a surfactant). On days I don't wear makeup, I find that just this cleanser is enough. (And I normally always double-cleanse.) And it's $13 for a huge tube that'll probably last me six months? Yup, no notes.” —Sarah Han, commerce editor

More to know

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• Key ingredients: rice water, rice bran oil, soapwort extract
• Who it’s best for: combination or oily skin types with congested pores
• Fragrance-free: no

Moisture Bomb: Belif The True Cream Aqua Bomb

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Belif

The True Cream Aqua Bomb

$24 $20 (17% off)

Amazon

$27

Ulta Beauty

$22

LG Beauty

Allure associate beauty editor Annie Blay-Tettey applying the Belif The True Cream Aqua Bomb

Annie Blay-Tettey

Why it's worth it: While “cream” is right there in the name, Belif’s The True Cream Aqua Bomb is actually much closer to a bouncy gel moisturizer—but it still practically melts into skin. The lightweight formula combines hyaluronic acid to quench thirsty skin, niacinamide to smooth and brighten, and the brand’s signature herbal blend—featuring ingredients like oat, calendula, and chickweed—to keep skin feeling fresh and comfortably hydrated. It’s especially great for combo or oily skin types (or anyone ready to retire heavy moisturizers as summer temperatures creep up), and thanks to its juicy texture, our testers say it wears nicely under makeup without pilling.

Blay-Tettey before applying the Belif The True Cream Aqua Bomb

Annie Blay-Tettey

Blay-Tettey after applying the Belif The True Cream Aqua Bomb

Annie Blay-Tettey

Tester feedback from associate beauty editor Annie Blay-Tettey

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“I love how cooling and hydrating this gel cream is—and the texture truly lives up to the name. This formula achieves the perfect hybrid between a lightweight gel and a moisturizing gel. It leaves my skin supple and glowing all day and layers well under makeup and SPF.” —Annie Blay-Tettey, associate beauty editor

More to know

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• Key ingredients: hyaluronic acid, niacinamide, oat, calendula, and chickweed
• Who it’s best for: combination or oily skin types
• Fragrance-free: yes

Caught a Chill: Belif Aqua Bomb Frozen Cream

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Belif

Aqua Bomb Frozen Cream

$26

Amazon

$26

Ulta Beauty

$26

LG Beauty

Why it’s worth it: Belif’s Aqua Bomb Frozen Cream acts like a cold splash of water if your skin’s feeling flushed and overheated—minus the trip to the sink. The lightweight gel-cream uses the brand’s Pro Frozen Capsules, which burst on contact to deliver an instant cooling sensation while helping lock in moisture and reduce heat stress. Hyaluronic acid floods skin with hydration, squalane supports the skin barrier, and niacinamide smooths and refines the look of pores. “It’s formulated to deliver intense hydration without heaviness,” says Jane Yoo, MD, a dual board-certified dermatologist and Mohs surgeon based in New York City.

Fermented ingredients like Lactobacillus and soybean give the formula extra smoothing and depuffing powers. A foundational part of K-beauty, fermentation has long been used to help transform ingredients into smaller, more skin-friendly compounds that may be easier for skin to absorb. The result: boosted hydration, a calmer-looking complexion, and skin that appears smoother and more refreshed.

Allure contributing commerce writer Christa Joanna Lee applying the Belif Aqua Bomb Frozen Cream

Christa Joanna Lee

Lee after applying the Belif Aqua Bomb Frozen Cream

Christa Joanna Lee

Tester feedback from contributing commerce writer Christa Joanna Lee

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“I found that the gel doesn’t immediately sink in, which actually works in its favor—it sits on skin just long enough (a minute or so!) to add to the cooling effect. You can feel the tiny capsules at first, but they pop within seconds as you massage the formula in. The cooling sensation is genuinely noticeable, and whenever my skin feels a little hot, irritated, or puffy, this is the kind of formula that instantly makes it feel calmer and more comfortable.” —Christa Joanna Lee, contributing commerce writer

More to know

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• Key ingredients: hyaluronic acid, squalane, niacinamide, Lactobacillus ferment, soybean ferment
• Who it’s best for: everyone, especially people with dry or sensitive skin
• Fragrance-free: yes

Wake-Up Call: Belif Aqua Bomb Eye Gel

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Belif

Aqua Bomb Eye Gel

$32

Amazon

$32

Ulta Beauty

$32

LG Beauty

Allure senior director of commerce audience & analytics Lexi Herrick applying the Belif Aqua Bomb Eye Gel

Lexi Herrick

Why it's worth it: You can drink all the coffee in the world, but if you’re hoping it’ll magically erase tired undereyes, your latte can only do so much—and for some people, consuming too much caffeine can even contribute to dehydration, which can leave skin looking a little less plump. Applied topically, though, caffeine plays a different game: Belif’s Aqua Bomb Eye Gel uses it to temporarily constrict blood vessels so undereyes appear less puffy, swollen, and shadowy.

The 2025 Best of Beauty winner also pairs hyaluronic acid for a surge of hydration with niacinamide to smooth and brighten, while the brand’s signature blend of herbal and fermented ingredients—like refreshing rosemary and eucalyptus leaf extracts alongside Lactobacillus ferment—adds an extra calming, soothing touch. The ceramic tip applicator helps the cooling texture sink in quickly, making it especially nice for early mornings when your eyes are broadcasting exactly how little sleep you got.

Tester feedback from senior director of commerce audience & analytics Lexi Herrick

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“The applicator for this eye cream is incredibly smooth and easy to use. This is one of my favorite products to bring with me when traveling or on the go. It's so gentle and hydrating, instantly adding moisture to my undereyes. I also have very sensitive skin under my eyes, and this has never given me an ounce of irritation.” —Lexi Herrick, senior director of commerce audience & analytics

More to know

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• Key ingredients: caffeine, niacinamide, hyaluronic acid, rosemary, eucalyptus leaf, Lactobacillus ferment
• Who it’s best for: people with dark undereye circles or dry skin
• Fragrance-free: yes

Return to Your Roots: Dr. Groot Scalp Revitalizing Solution Shampoo and Conditioner

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Dr. Groot

Scalp Revitalizing Solution Hair Thickening Shampoo and Conditioner

$66 $60 (9% off)

Amazon (Shampoo + Conditioner)

$33

Sephora (Shampoo)

$33

Sephora (Conditioner)

Why it's worth it: K-beauty has long treated the scalp the same way it treats skin. Why spend hundreds on serums for your face if you’re ignoring the skin underneath your hair? Dr. Groot’s Scalp Revitalizing Solution Shampoo and Conditioner take that skin-care-for-your-scalp mission seriously, loading the formulas with ingredients you’d just as easily spot in facial products. Ingredients like Bifida and Lactobacillus ferments support the scalp environment, while caffeine, biotin, niacinamide, and salicylic acid refresh buildup-prone roots and keep scalps feeling balanced.

There’s also a lineup of classic K-beauty botanicals—including ginseng, rosemary, heartleaf, green tea, and Centella asiatica—to soothe and comfort the scalp. You’ll get that deeply clean, cool, menthol-y feeling that makes your roots feel reset, especially if you’re dealing with excess oil or buildup. Unlike many Western formulas, even the conditioner is designed to be worked into the scalp, but it won’t leave hair feeling heavy or weighed down.

Allure commerce market editor Sarah Hoffmann before using the Dr. Groot Scalp Revitalizing Solution Shampoo and Conditioner

Sarah Hoffmann

Hoffmann after using the Dr. Groot Scalp Revitalizing Solution Shampoo and Conditioner

Sarah Hoffmann

Tester feedback from commerce market editor Sarah Hoffmann

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“I'm blessed with a pretty unproblematic scalp, but I've always had an issue with frizz, dryness, shine—pretty much every other hair complaint in the book. I used to just accept that silkiness wasn't in the cards for me, but this Dr. Groot duo made me eat my words. Even without blow-drying, my air-dried curls just behave differently when I use this shampoo and conditioner. Paired with a quick pass of my Dyson (and no post-shower products, mind you), I'm living out my flippy, shinny blowout dreams.” —Sarah Hoffmann, commerce market editor

More to know

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• Key ingredients: Bifida and Lactobacillus ferments, caffeine, biotin, niacinamide, salicylic acid, ginseng, rosemary, heartleaf, green tea, Centella asiatica
• Who it’s best for: people with excess scalp oil, an itchy scalp, or buildup
• Fragrance-free: no

Boost from the Roots: Dr. Groot Scalp Barrier Boost Oil in Serum

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Dr. Groot

Scalp Barrier Boost Oil in Serum

$37

Sephora

Why it's worth it: Another example of K-beauty’s skin-care-first approach to hair growth, Dr. Groot’s Scalp Barrier Boost Oil in Serum Leave-In Treatment focuses on creating a healthier scalp environment where stronger-looking hair can thrive. Biotin supports keratin—the protein that makes up hair—while rosemary oil takes center stage. “Rosemary oil has been shown to encourage hair growth, with results similar to those of 2% minoxidil,” says Omer Ibrahim, MD, a board-certified dermatologist based in Chicago, previously told Allure. The formula also packs in microbiome-friendly ferments like Lactobacillus, Lactococcus, Bifida, and Saccharomyces extracts, alongside a nourishing blend of rosemary, peppermint, argan, castor, moringa, rosehip, jojoba, and soybean oils to support both scalp health and softer, silkier strands. Amino acids, caffeine, and niacinamide round out the formula to keep the scalp feeling balanced and healthy.

Despite the oil-in-serum name, it feels surprisingly lightweight, delivering a refreshing minty-cool sensation. Plus, the pretty gradient packaging looks much more vanity-worthy than your typical clinical-looking hair-growth treatment.

Han applying the Dr. Groot Scalp Barrier Boost Oil in Serum

Sarah Han

Han after applying the Dr. Groot Scalp Barrier Boost Oil in Serum

Sarah Han

Tester feedback from Han

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“My scalp is chronically dry and itchy so a leave-in that targets that specific area is crucial. As soon as I'm out of the shower and rough-dry my hair, I put a few droppers of this oil-in-serum into different sections of my scalp and really give it a thorough massage. It has a slight cooling tinge to it, thanks to the rosemary oil, and keeps my scalp soothed until my next wash—which, admittedly, happens anywhere from three to six days. The texture, as you can tell by the tiny suspended beads, is super cool. Despite having ‘oil’ in the name, I don't find this formula heavy or greasy at all.” —Sarah Han, commerce editor

More to know

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• Key ingredients: biotin, rosemary oil, amino acids, caffeine, niacinamide, peppermint, argan, castor, moringa, rosehip, jojoba, soybean oils, Lactobacillus, Lactococcus, Bifida, Saccharomyces ferments
• Who it’s best for: people looking for healthier, stronger hair growth
• Fragrance-free: yes

Stay Clear Headed: Dr. Groot Scalp Exfoliating Detox Water

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Dr. Groot

Scalp Exfoliating Detox Water

$33

Sephora

$33

LG Beauty

Why it's worth it: Dr. Groot’s Scalp Exfoliating Detox Water is a pre-shampoo treatment that starts clearing away excess sebum and buildup in about the time it takes to scroll a short TikTok. The formula relies on a trio of exfoliating acids—beta hydroxy acid (salicylic acid), polyhydroxy acid (gluconolactone), and lipohydroxy acid (a gentler salicylic acid derivative)—to gently loosen dead skin, decongest pores, and smooth the scalp. Rosemary oil invigorates the scalp for healthier, thicker, stronger-looking hair, while menthol delivers a deeply satisfying, icy-cool sensation that instantly refreshes the roots. Panthenol and niacinamide replenish moisture and support keratin, while K-beauty staples like Lactobacillus, Bifida, and Saccharomyces ferments help maintain a balanced, happy scalp environment.

Allure social media manager Bianca Richards applying the Dr. Groot Scalp Exfoliating Detox Water

Bianca Richards

Richards after applying the Dr. Groot Scalp Exfoliating Detox Water

Bianca Richards

Tester feedback from social media manager Bianca Richards

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"Whether I'm styling my natural curls or looking for my dreamy voluminous blowout, I like to add product to my scalp for added volume—so I tend to experience a lot of buildup in my scalp. A scalp rinse is always in my rotation, and the Dr. Groot Scalp Revitalizing Solution is one of the very few products that work effectively to gently cleanse away buildup and prep my hair for a perfect restart. Because I have a lot of hair to sort through, I like to work the product in sections, applying it from my hairline back towards my crown. I'll sometimes use my fingers to massage the product in; however, I find that using a scalp massager works best and gives it a more soothing experience. I really love how it lathers once the product is massaged thoroughly into the scalp, unlike most rinses that have more of a watery consistency, and it can be tricky to determine if the product is actually being used to the best of its ability. As someone who also has scalp psoriasis along my hairline, it's gentle enough to use!" —Bianca Richards, social media manager

More to know

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• Key ingredients: gluconolactone, salicylic acid, capryloyl salicylic acid, rosemary oil, menthol, panthenol, niacinamide, Lactobacillus, Bifida, Saccharomyces
• Who it’s best for: people with excess scalp oil, an itchy scalp, or buildup
• Fragrance-free: no

Ready for This Jelly: The Crème Shop Hello Kitty and Friends Gloss Jelly Tinted Peptide Lip Glaze

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The Crème Shop

Hello Kitty and Friends Gloss Jelly Tinted Peptide Lip Glaze

$13

Amazon

$13

Ulta Beauty

$13

LG Beauty

Lee applying the The Crème Shop Hello Kitty and Friends Gloss Jelly Tinted Peptide Lip Glaze

Christa Joanna Lee

Why it's worth it: Hello Kitty called, and she wants you to show your lips a little more TLC. The Crème Shop Hello Kitty and Friends Gloss Jelly Tinted Peptide Lip Glaze serves up a juicy wash of color and that glassy, jelly-like shine, but there’s a surprising amount of skin care tucked beneath the adorable packaging. Shea butter, glycerin, and vitamin E keep lips soft, cushioned, and hydrated, while a lineup of peptides supports smoother, fuller-looking lips. Consider it equal parts lip treatment, gloss, and tiny serotonin boost you can easily slip into your pocket. Even cuter: There are additional shades inspired by Hello Kitty’s friends, so your lip color can match your favorite Sanrio character energy.

Lee before applying the The Crème Shop Hello Kitty and Friends Gloss Jelly Tinted Peptide Lip Glaze

Christa Joanna Lee

Lee after applying the The Crème Shop Hello Kitty and Friends Gloss Jelly Tinted Peptide Lip Glaze

Christa Joanna Lee

Tester feedback from Lee

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“Well, I’m an easy sell when it comes to anything Hello Kitty—and the adorable macaron-shaped packaging had me before I even twisted off the cap. I’ll admit, at first glance, I was bracing myself for a stick-to-your-lips situation, but the second I applied it, it completely melted in with a cushiony, jelly-balm feel. If you’re looking for bold color payoff, you’ll want to layer this over your usual color—this is more of a soft tint than a statement lip. But when it comes to lasting hydration, it’s next level. My lips stayed ridiculously comfortable for hours, and I’d be shocked if you found yourself reaching to reapply throughout the day.” —Christa Joanna Lee, contributing commerce writer

More to know

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• Key ingredients: copper tripeptide, palmitoyl tripeptide-1, palmitoyl tetrapeptide-7, shea butter, glycerin, vitamin E
• Who it’s best for: everyone
• Fragrance-free: yes

Believe the Buzz: CNP Propolis Lipcerin Lip Balm

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CNP

Propolis Lipcerin Lip Balm

$18 $16 (11% off)

Amazon

$18

Ulta Beauty

$18

LG Beauty

Allure beauty director Sarah Kinonen applying the CNP Propolis Lipcerin Lip Balm

Sarah Kinonen

Why it's worth it: Honey, your lips deserve better than a basic waxy balm. CNP’s Propolis Lipcerin Lip Balm treats dry, flaky lips with propolis—a protective substance bees create for their hives that’s prized for its soothing properties—with deeply nourishing New Zealand manuka honey. A barrier-supporting trio of ceramides, cholesterol, and squalane lock in moisture, while madecassoside and beta-glucan calm irritation and roughness. There are even peptides in the mix to help lips look smoother and softer over time, and the subtle honey scent makes reapplying feel less like maintenance and more like a little treat. The texture starts rich and thick, but it melts into lips instead of sitting on top—and once it’s on, it really sticks around, making it especially satisfying for anyone tired of constantly reapplying.

Kinonen before applying the CNP Propolis Lipcerin Lip Balm

Sarah Kinonen

Kinonen after applying the CNP Propolis Lipcerin Lip Balm

Sarah Kinonen

Tester feedback from beauty director Sarah Kinonen

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“Aside from sunscreen, I never leave the house without a tube of lip balm. Doesn’t matter what the brand is; I just need to have something on hand to touch up during the day. But at night, that’s a different story. I need a lip mask that’s going to coat my lips and still be there come morning. Lately, I’ve been obsessed with the CNP Propolis Lipcerin Lip Balm. It’s a thick consistency, thanks to the propolis (a.k.a. ‘bee glue,’ which is antimicrobial and anti-inflammatory), but it instantly melts onto lips like butter—and lasts. I usually apply two coats, making sure it’s extra goopy, and then crawl into bed. When I wake up, my lips feel super soft, smooth, and hydrated. I’ve now gone through two tubes!” —Sarah Kinonen, beauty director

More to know

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• Key ingredients: propolis, manuka honey, ceramides, cholesterol, squalane, peptides
• Who it’s best for: people with dry lips
• Fragrance-free: no

Amp Up Your Glow: CNP Derma Answer Active Boost 1:1 Ampule

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CNP

Derma Answer Active Boost 1:1 Ampule

$25

Amazon

$25

Ulta Beauty

Why it's worth it: If you’re new to ampoules, they’re typically designed to deliver a targeted boost of actives when your skin needs extra support. CNP’s Derma+ Answer Active Boost 1:1 Ampule centers around a 1:1 ratio of S-PDRN and Expecial Solution (Lactobacillus ferment extract). Unlike traditional PDRN, S-PDRN (sodium DNA-derived PDRN) is a lab-designed version intended to support skin barrier health and enhance the appearance of firmness and density. Niacinamide brightens and balances, while collagen, squalane, and adenosine work together to contribute to a hydrated, bouncier-looking complexion. While it’s concentrated, this isn’t the kind of formula making dramatic overnight promises—because, as with most skin care, consistency is where the magic really happens. Instead, it leans into K-beauty’s “slow-aging” approach: small, steady steps that keep skin looking healthier the more you use it.

Han applying the CNP Derma Answer Active Boost 1:1 Ampule

Sarah Han

Han after applying the CNP Derma Answer Active Boost 1:1 Ampule

Sarah Han

Tester feedback from Han

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“I picked up this CNP serum or ampoule in Olive Young at the recommendation of a corporate staffer. I clearly don't need much convincing, but I also noticed the Glowpick and Hwahae badges (two of Korea's most popular beauty review/ranking platforms) on the packaging. That's how I could tell it was a legit local favorite, which is what I'm obviously seeking when I'm all the way in Seoul. The formula is silky and has some slip (so there's no rubbing or tugging the skin!), which is exactly the type of serum I prefer. Aside from the lovely feel, I love all of the tried-and-true ingredients: niacinamide, adenosine, collagen, squalane, and cica. I know the jury's still out on PDRN, but I've found all of the PDRN serums I've tried to be very hydrating, which is what's most important to me.” —Sarah Han, commerce editor

More to know

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• Key ingredients: sodium PDRN, Lactobacillus ferment, niacinamide, collagen, squalane, adenosine
• Who it’s best for: everyone, especially people with mature skin
• Fragrance-free: yes

Brushed with Greatness: Euthymol Purple Toning Toothpaste

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Euthymol

Purple Toning Toothpaste

$28

Amazon

$15

LG Beauty

Why it's worth it: We interrupt your regularly scheduled skin-care programming for something slightly unexpected: purple toothpaste. Euthymol’s Purple Toning Toothpaste comes from Euthymol, a British oral-care brand dating back to 1898 that now sits under the LG umbrella, and it borrows a trick straight from the color-correction playbook (similar to how purple shampoos tone brassiness). Its violet hue neutralizes yellow tones, making teeth appear visibly brighter. It also uses whitening particles to lift surface stains and defend against new ones, while strengthening enamel and delivering the brand’s signature bold minty freshness. Consider it the oral-care equivalent of a color-correcting primer—just for your smile.

Tester feedback from Han

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“As I get older, elevated versions of everyday products (nice hand soap, etc.) bring me lots of joy—and this Euthymol toothpaste very much falls under that bucket. I love how solid and luxe the packaging is, and that it's not too big, so I don't have to worry about whether or not it might get confiscated by TSA. I drink at least one latte every day so that's a lot of staining caffeine—but, despite how insecure I am about my not-so-white teeth, I'm not willing to curb my consumption! I haven't used the toothpaste for long enough to really tell if it has whitened my teeth considerably but I do think the purple, yellow-canceling of it all has been working, even if the difference is subtle. Moreover, I like that the flavor is more toned down—I historically have found most mint toothpastes to be too strong and uncomfortable.” —Sarah Han, commerce editor

More to know

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• Key ingredients: 0.243% sodium fluoride, hydrated silica, eucalyptus extract, vitamin E, glycerin, SLS
• Who it’s best for: people who want whiter teeth

Let’s Get Physio: Physiogel Calming Relief Redness Relieving Facial Cream

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Physiogel

Calming Relief Redness Relieving Facial Cream

$16

Amazon

$16

LG Beauty

Why it's worth it: If there’s one thing you can associate K-beauty with, it’s a deep appreciation for keeping easily irritated skin happy. Physiogel’s Calming Relief Redness Cream strips things back to the essentials with a short ingredient list focused on calming redness and supporting a stressed-out barrier. The star here is palmitamide MEA, a soothing lipid compound that helps reduce irritation caused by dryness, while squalane replenishes moisture, and hydrogenated lecithin helps reinforce the skin barrier and soften flaky patches.

It’s also earned the National Eczema Association Seal of Acceptance, where products undergo ingredient review and screening to ensure they’re less likely to trigger irritation in eczema-prone, highly reactive skin. If you’re new to the brand, consider it the skin-care equivalent of if CeraVe and Vanicream had a baby: straightforward, sensitive-skin-friendly, and all about barrier support without extra bells and whistles.

More to know

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• Key ingredients: palmitamide MEA, squalane, hydrogenated lecithin
• Who it’s best for: people with sensitive, dry skin prone to redness
• Fragrance-free: yes

Frequently Asked Questions

Meet the experts

• Omer Ibrahim, MD, a board-certified dermatologist and founder of Salmalita Cosmetics, based in Chicago
• Jane Yoo, MD, a dual board-certified dermatologist and Mohs surgeon based in New York City

How we test and review products

Before reviewing any makeup, we ask questions about a number of factors: What ingredients are in it? Does the brand offer a wide shade range inclusive of consumers with all skin tones and undertones? Is it safe for readers who have sensitive skin or wear contact lenses? Is it on the affordable side or more of a splurge? Is its packaging consciously designed or needlessly wasteful?

For our review of the best LG Beauty products, we enlisted the help of multiple editors, writers, contributors, and professional makeup artists to review the products. This ensures our testing base spans different skin tones, genders, and dermatological conditions. We considered each product’s performance across four primary categories: wear, longevity, color variety, and ease of use. For more on what's involved in our reporting, check out our complete reviews process and methodology page.

Our staff and testers

A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we’ve solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it’s never been tested on curls? We’re proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.